Holidays on display on Neely Henry and Logan Martin Lakes
Story by Katie Bohannon
Submitted photos
Over 30 years transpired before Etowah County welcomed the Christmas boat parade back on its waters, with the community collecting in droves to witness a spectacular show for the seasons. Last year’s Christmas Boat Parade – the first in decades – inspired a resurgence on the horizon, as twinkling lights illuminated the lake once again, drifting happy golden days of yore closer to home.
This year, Etowah County will have not one, but two Christmas boat parades to usher in the season. The Gadsden Boat Parade is set for Dec. 3, and the Southside-Rainbow City Christmas Boat Parade will launch on Dec. 5, a relatively new addition to Christmas festivities in Etowah.
Southside resident Randy Elrod treasures fond childhood memories of Gadsden’s Christmas Boat Parade and street parade, recalling the excitement and joy he experienced during the holiday events.
Today, Elrod owns and operates Victory Marine & Outdoor Toys, LLC, a boat and outdoor toy repair shop in Glencoe. As a board member of the Neely Henry Lake Association, Elrod understands the importance of preserving, protecting and improving the quality of life surrounding Neely Henry Lake and Etowah County’s neighboring waters.
Formed as a nonprofit environmental and recreational organization, the Neely Henry Lake Association educates the community on practices that directly affect the lake, while partnering with likeminded advocates and municipalities to host engaging activities and projects for the public.
Elrod’s affiliation with both his personal passion for lake life, his professional involvement as a business owner and his public service with the Neely Henry Lake Association coincided with his desire to revive an event unlike any other holiday gathering – the Christmas boat parade. Although the parade returned to Gadsden first, when COVID-19 cancelled the city’s events, Elrod sought other alternatives. Keen to provide the community with a safe, entertaining evening and spread some holiday cheer, he decided to move the parade to Southside and Rainbow City.
Elrod partnered with Southside Mayor Dana Snyder and Rainbow City Mayor Joe Taylor to organize the event, where boats launched from Rainbow Landing and aligned with other participants on the Coosa River above Little Bridge Marina. The parade traveled down the river past Buck’s Island and looped back. While 2020’s parade featured only seven boats, its audience surpassed all expectation.
“I was really shocked,” said Elrod, discussing the crowd that arrived. “Since it was such short notice planning), and the weather turned bad on us a couple of days prior, I expected it to be a small crowd. I was really impressed with our community turnout…it was great. It’s really overwhelming to see that many people turn out the first year in Southside and Rainbow City.”
Over 200 cars parked to witness the parade by the bridge, traveling from across Etowah County and neighboring areas, including out of state. Decorated vehicles mirrored the promenade of boats, with lawn chairs ordaining the grounds as viewers settled into their seats. Families and friends gathered along the water, with children brightening and laughing as the parade passed by.
Though the parade is not a city-sponsored event, Snyder and Taylor proved instrumental in ensuring its success. Snyder shared that while Southside only prepared for a week prior to the parade, the community’s response served as a paramount reminder of the support citizens extend to one another countywide.
“It just blew up,” said Snyder. “I think the community is starving for new things to do, and they were excited about the new administration. It was amazing to see who came from other counties and out-of-state to see this Christmas boat parade. We put the parade on within a week, then we had the lighting of the Christmas tree, with the Southside High School band playing Christmas music for our Christmas with Santa event. A lot of people turned out for that, too. Those were two different events that got people excited about what the future was going to bring.”
Taylor expressed that the parade represented more than an enjoyable evening for citizens, but a unified effort that illustrated Rainbow City and Southside collaborating as two municipalities with the betterment of their residents in mind. While Southside and Rainbow City both house populations of approximately 10,000 each, combined, the two make up a large portion of the county. As neighboring cities, the pair’s residents share multiple assets and resources – from educational systems to entertainment and businesses.
Connecting communities
“The river is our connective tissue,” said Taylor. “It’s the muscle strand between our areas that we understand. We’ve called each other our sister city. Our governments (Rainbow City and Southside) work together and we do very well. Southside has a great mayor and council and we’ve been able to do some collective work.
“We’re continuously flowing back and forth in our education, and we just felt if we could do that in entertainment, we could move up and begin to share business and residential opportunities. I think that’s one of the things people want to see – that we’re going to come together and not be the city on the other side of the river.”
Taylor hopes the parade serves as only the beginning for a stronger partnership between Southside and Rainbow City, as both strive to enhance their riverfronts and the quality of life for their citizens. With so many shared areas, from Little Bridge Marina to boat ramps, Taylor and Snyder welcome a positive relationship that benefits both cities, willing to assist one another to achieve success.
Elrod commended the Neely Henry Lake Association, Snyder and Taylor for their contributions to the parade, expressing his gratitude for their efforts. Following the success of last year, preparation for the 2021 Christmas Boat Parade began the moment the boaters returned to dry land. Plans for this year’s parade include 45 minutes to an hour of dazzling boats, garnering a greater quantity than 2020. Elrod anticipates a larger crowd than before, hoping to increase every year.
“It’s a great season to do things that bring the community together,” said Snyder, inviting the community to attend. “I think with COVID going on for these past two years, this will give them something to do outside that they feel safe. Bring your lawn chairs, visit with each other, enjoy the lights and the season.”
Gadsden boat parade returns
In addition to Southside and Rainbow City, a second boat parade is scheduled for Gadsden on Friday, December 3. Gadsden’s boat parade marks its first since COVID-19 cancellations occurred.
“Residents of Gadsden and Etowah County enjoy the Coosa River every day of the year, and the annual boat parade is an opportunity to add some Christmas spirit,” said Gadsden Public Affairs Coordinator Michael Rodgers. “Many cities would love to have a river flowing through downtown, so it’s great that the community is able to capitalize on our special situation with a special event.”
Those interested in joining the parades are encouraged to contact Randy Elrod at 256-490-5959. No entry fee is required – participants just bring their boats, light them up and enjoy the ride.
“We all love a parade, but this offers (the community) something totally different,” said Taylor. “To find out there are people getting out and decorating a boat, requiring lighting and generators, I think it’s one of those things that makes people laugh and smile and have a moment out. It’s kind of small (and we’d like for it to get bigger), but it’s meaningful. It’ll make for a really good evening – it gives us an opportunity to show our hospitality.” “I think the boat parade offers the community a chance to come together and participate in something other than a stand-on-the-street Christmas parade,” said Elrod. “I do it because of the children – seeing them light up when the lights come by…I enjoyed it then like these kids enjoy it now. We are a lake community, so it’s the perfect opportunity for the community to come out and support something on the lake.”
Christmas at the Falls a spectacular light show
Ready to be dazzled for the holidays? Head to Christmas at the Falls as Noccalula Falls and the City of Gadsden team up to provide millions of lights throughout the park. Take in the view from paved walking trails or ride the park’s train.
Christmas at the Falls is slated for Nov. 25 – Dec. 23 and Dec. 26 – Jan. 1 from 4 p.m. to 9 p.m. each day.
Santa will be appearing in the post office and general store and due to COVID-19 concerns, he’ll be able to talk to the kids from a safe distance.
Weather conditions may cause closure at certain times, and the train will not be running in inclement weather.
Tickets are available online only: noccalulafallspark.com.
Lights in the Park
Story by Scottie Vickery
Photos by Graham Hadley
Looking for a way to make sure your holidays are merry and bright? Make plans to visit Lights in the Park, the Pell City Parks and Recreation Department’s annual gift to the community. The drive-through lights display at Lakeside Park has become a beloved tradition, and it’s one that keeps getting better.
“It’s gotten a little bigger each year,” said Valerie Painter, who is manager of the Pell City Civic Center and oversees the yearly event. “People really look forward to it.”
The tradition started more than 20 years ago, and the event was designed to give local businesses, churches, organizations or individuals an opportunity to spread some holiday cheer and get free advertising in the process. Participating groups can include signs with their displays, and anything goes for the decorations – as long as the display is lighted, holiday-themed and family-friendly.
“It’s a great way for businesses, especially small businesses to get their name out there,” Painter said. In keeping with the spirit of the holidays, there’s no charge for the organizations or the community members who come to enjoy the displays. “This is just a fun way for the city to give back to the community,” she said. “The park is such a beautiful venue, even in the fall and winter.”
Thousands of people drive through Lights in the Park each year, scheduled this holiday season from Dec. 1 through Jan. 2.
It’s gotten so popular, in fact, that the number of cars has more than doubled over the past three years. In 2020, more than 9,300 cars drove through the light display, up from just over 7,300 the year before and 4,070 in 2018. “We have some people who come through two and three times a week,” Painter said.
Each year, there are spots for 55 to 60 displays, depending on size, and they go fast. “It’s first come, first serve, and the businesses start calling months in advance,” said Painter, who got her first call in April this year. “We hate to turn anyone away, but we only have so much electricity,” she said.
In addition to decorations, various churches have provided live nativity scenes on certain nights. Last year, visitors could sync their drive with holiday music from a local radio station, and that will be the case again this season. Vignettes from past years have ranged from Santa and his reindeer to toy soldiers, Christmas trains and a candy shop.
“Everyone has really come a long way in recent years and stepped up with their displays,” Painter said, adding that a little healthy competition has made the event even more special. “A lot of the businesses will add something each year because they see that everyone else’s is getting bigger and better. They want their display to be the one that everyone’s talking about.”
