Story Elaine Hobson Miller
Photos by Wallace Bromberg Jr.
This past summer Paul Davis realized many boat owners don’t want to haul their watercraft to a dealer and wait weeks for repairs. A noted mechanic, he decided to make house calls. He started a mobile marine repair service that takes him to the boats instead. He’s now making 20 service calls a week, and he’s training a helper so he can expand. If the secret to success is finding a need and filling it, then it’s no wonder Paul’s Mobile Marine Service has proven so successful.
“I saw a need for people who didn’t want their boats sitting outside at a dealership two to five weeks at a time, waiting for repairs,” he says. “Some people don’t even have trailers to take their boats to a dealer. I’m offering them a convenience.”
Because he has no permanent shop, he has no overhead, so he doesn’t have a trip charge and doesn’t even build that charge into his fees. He charges the same as if he had a shop at a marina or in a building somewhere. Many of his services, like lube and oil changes, are priced at a flat rate, while others are billed by the hour.
“They do this a lot on the coast,” he says of his new business.
His shop is located inside his Dodge Ram high-roof van that allows him to stand up inside, and he is 6 feet 2 inches tall.
He designed the shop area and had it built to his specifications. It contains shelves and bins, hoses and drills, a work bench, portable generator, bins and boxes and a vice grip.
He also has a pontoon boat that he converted into his work barge with wooden floors, a truck toolbox, a workbench and a motor, of course. He pulls it with a pickup truck for those jobs that he does when his clients’ boats are docked in the water. He has a bag of tools he can move from truck to pontoon at a moment’s notice. “I use 10% of my tools on 90% of the jobs anyway,” he says.
He tries to stay within a 50 to 60-mile radius of his home base in Pell City and has customers in Oxford, Birmingham and Trussville. “I sponsor Hewitt-Trussville and Chelsea high school fishing teams,” says the man who also competes in fishing tournaments himself. “I also do a lot of work on Lay Lake, around Sylacauga and Childersburg.” Most of what he does is of a mechanical nature, working on motors, lights and pumps. He keeps many standard parts in his van, but if he has to order something, he can get it within 24 hours.
“Ninety-nine percent of the time a customer has me look at his boat, he’ll have me fix it,” he says. He services all major brands of motor boats, pontoons, ski boats, bass boats and the wake boats that people use for wake surfing. He is available from 8 a.m. until 5 p.m.
Mondays through Fridays, although he sometimes quits a little earlier because it gets dark earlier due to Daylight Savings Time.
Unlike a lot of businesses, Paul’s has flourished during the COVID-19 pandemic, and not just despite COVID but perhaps because of it, too. “I think COVID made lot of people who were just sitting at home or working from home go out and buy a boat,” he says. “This has made me a lot busier. In fact, I have more business than I can handle, and I’m having to turn some stuff down. I’m looking to hire a helper, and I’m training a potential one now. I might even expand to service Lake Martin, Smith Lake, even Orange Beach.” Before starting his mobile marine service, Paul and a partner ran Lakeside Marine beside Lakeside Landing in Pell City. They worked on boats there, too, but were bought out before he went out on his own. “People really like the convenience of my service,” he says.
Lakeside Marine is where Bill and Nila McBrier first met Paul. They have been doing business with him ever since. “We had trouble in the summer, and our boat was in the water,” Nila McBrier says. “He fixed it right down on the dock. He winterizes and summerizes our boat in our own yard, which is extremely convenient. We live at East Winds on the Talladega side of Logan Martin Lake. His prices are as reasonable as anybody else. We think he’s amazing and dependable. He’s the best.”
Jud Alverson has been using Davis for boat repairs for at least eight years, again, going back to Paul’s days at Lakeside Marine. “I’ve always used him,” Alverson says. “He’s timely, responsive, fair and knowledgeable.”
Alverson lives in Pine Harbor but stores his boat at another location, and Davis handles the twice-a-year maintenance for him. “The type of boat I have is called an inboard/outboard, where the engine is inside the boat, but the foot and propeller are in the water,” he says. “The motor takes in water to cool it, and everything has to be drained and winterized. In the summer he changes the oil and goes over the entire boat. This coming spring, he’ll have to fix the speedometer for me.”
Like the McBriers, Alverson enjoys the convenience that Paul’s service affords him. “He just goes where it is stored, uncovers it, works on it, covers it back up. Then he emails me an invoice, and with a few clicks, I pay the bill online. At the end of the day, most people don’t know the ins and outs of a boat, but Paul certainly does.”
