Landing big returns for Neely Henry Region
Story by Carol Pappas
Photos by David Smith and submitted photos
When it comes to defining success stories, Greater Gadsden Tourism Executive Director Hugh Stump can sum it up in a four-letter word – bass.
With the Whataburger Bassmasters Elite Series now in the history books as Neely Henry’s first, Stump is all smiles. And why not? “It was a phenomenal success. No question about it,” he said.
The report from Bassmasters is that on the web, live and video streaming, the Elite Series on Neely Henry was “the most watched ever,” including Guntersville, which has hosted four Elite Series and is six times as large an area and has a higher profile reputation. “It really blew us away,” Stump said.
Because of a spring flood on the lake, it delayed opening day by a day, so the weigh-in was on Monday rather than Sunday, but Stump said the extra day did not seem to deter participation. “We had 1,500 people at the weigh-in on a workday,” he said. “It took everyone by storm. It couldn’t have gone any better.”
The City of Gadsden partnered with Tourism to make it happen, with both entities investing a sizable financial stake. “The return was well worth it,” Stump said, noting that fishing from Coosa Landing already has a $10 million annual economic impact on the region, and that does not include fishing
tournaments from other ramps in the area. “We can’t do it without the city’s help.” From the financial investment to logistics and labor, the city was a perfect complement in the partnership and is poised to reel in the benefits.
A good regional tournament, he explained, brings in about $100,000 to $250,000 per weekend. With the national exposure the Elite brought to Neely Henry – television, social media, live streaming and web traffic – Neely Henry is on the map.
The anglers especially “loved the Coosa spotted bass. They said it was a 1.5-pound fish that fought like an 8 pounder. They called it the fight of their bass lives. They liked that everything was close by – shopping lodging, restaurants within miles of the ramp,” which bodes well for return visits.
The $100,000 prize offered plenty of incentive for the pros to want to come back, too.
“Hotels, businesses and restaurants did great,” Stump noted. “It hit all the check marks. It brought people in, got national TV and social media attention. More than 5 million minutes of video was viewed on Bassmasters Live.
Catching fish on Neely Henry is the name of the game. Now we’re known for catching fish.”
The Elite Series was able to “highlight Neely Henry to a national audience, and that was our intent,” Stump said. “We’re getting the word out that there’s good fishing here.” A lot of local anglers tuned in, too. The winning catch was 16.5 pounds, the same as everyday anglers.
While the Elite Series was a first for Neely Henry, its partnership with BASS is not. For the past few years, Stump and Tourism have been working with BASS, and Neely Henry was able to land a Bassmasters Open, which brought in 172 boats and 300 anglers. “It’s the second to top tier of the BASS line of tournaments. The Elite is the top.”
The Open had other advantages besides the numbers it lured to the area. With the Open, there is no ‘off limits’ time as in the Elite. Anglers came in 10 days before the tournament and spent the week here, pumping additional money into the economy.
The future continues to look good for Neely Henry and the impact of bass fishing. Just ask Wes Logan of Springville, the Elite Series winner who has fished the lake since he was 5. He already thought the fishing on Neely Henry was good. After pocketing his winnings, he now has 100,000 more reasons to know it’s true.
