A story of comeback, resurgence, revitalization
Story and photos by Katie Bohannon
After months of cancellation and anticipation, one of the Southeast’s select street parties resurged in The City of Champions – with the free event’s June debut proving bigger and better than ever.
The return of downtown’s beloved First Friday restores a pre-pandemic feeling of fellowship for locals and tourists alike. Meander through downtown at the dawn of each month, and Gadsden will greet you with something special.
When First Friday blocks off Broad Street, downtown comes alive. Eye-catching antique automobiles, with vibrant colors and bold styles, beckon admirers to weave into the 1950s and out of the 80s with a simple stroll. Eager listeners cluster, tapping their feet where bands perform on street corners, inhaling the sweet aroma of powdered sugar from food vendors or savory scents of freshly cooked meals floating from favorite restaurants.
Children pull apart funnel cakes with sticky fingers, trailing behind parents pushing strollers, waving at familiar faces sitting outside storefronts. Boutiques swell with customers browsing unique merchandise, making note of their next visit. Reflections of laughing friends pass in shop windows as artists gather in the museum, while families reconnect with neighbors and jovial store owners welcome guests by name.
Though First Friday prompts people to reminisce about Gadsden’s “good old days,” its paramount success serves as a reminder that good is far from gone.
COVID-19 brought First Friday to an unprecedented halt in March of 2020, the hiatus proving wise in its mission of maintaining the health and safety of in- and out-of-town residents. As First Friday celebrates its 15th anniversary in 2021, Gadsden celebrates the event’s influence on the city, recalling the spark that ignited tradition.
In the beginning
First Friday began in January of 2006, when East Gadsden native Sylvia Smith cultivated a blueprint to attract visitors to downtown Gadsden to shop and dine. Smith, who owned and operated The Stone Market on Court Street, mirrored Gadsden’s First Friday from a concept her daughter discovered while living in Augusta, Ga.
In downtown Augusta, Smith’s daughter joined crowds of friends and families with their children, visiting art galleries and listening to musicians playing in the street. Smith’s daughter shared that while the event is fun for the community, it also serves a dual purpose – to boost downtown’s worth.
Smith was no stranger to Gadsden’s value. As a child, she and her sisters frequented downtown Gadsden with their mother, who entertained them with window shopping and walks up and down Broad Street. She treasured fond memories of 10-cents worth of malted milk balls at McClellan’s and registering (and winning) door prizes when stores held promotions.
“Going downtown was a really happy thing we did in my childhood,” said Smith. “That was the way I viewed downtown. I was in Gadsden as a young adult with children when Gadsden died. Downtown was full of empty buildings. Teenagers were driving up and down Broad Street in cruisers, making messes of the storefronts and breaking windows. Businesses were closed. That was the saddest thing, to see that as my hometown. My hope was to see that go away, to see businesses have storefronts with products and lights in the windows – and I’ve gotten to see that.”
Smith planted a seed in her quaint store, inviting artists like Earthborn Pottery’s Tena Payne to provide interactive insight for guests on how she created her designs. With Italian hand-painted dinnerware and wines from small family-owned vineyards across the world, Smith welcomed the public to The Stone Market to promote her vendors, featuring wine tastings and in-house cooking demonstrations.
“That (first) night, my store was completely packed with people,” said Smith. “People came in fur coats and diamond earrings! I was so blown away by what people thought about me doing that. It was funny and rewarding and so cool … I was in awe of the support. I didn’t view First Friday as just for me, ever – not once. It was something citywide I was working for.”
The interest The Stone Market’s First Friday generated for Gadsden soon turned heads. Before long, Smith’s fellow business owners, who shared her drive to rejuvenate the city, gathered for a meeting at The Mary G. Hardin Center for Cultural Arts. During the meeting, local business owners underwent a training session to discover the best methods of promotion for downtown, brainstorming ideas and forging a toolkit for future events.
In October of 2007, Director of Downtown Gadsden, Inc. Kay Moore joined the coalition of merchants seeking to better their city. As a nonprofit community partnership that fosters the economic development of downtown, DGI’s purpose aligned with First Friday’s mission and laid the foundation for Gadsden’s growth.
Moore partnered with downtown merchants and instrumental figures like Smith and Little Faces Doll Shop’s Terry Jennings, whose endless connections with classic car clubs incorporated the vintage vehicles that would bring First Friday fame – drawing visitors from all over the Southeast from Mississippi to Florida. In June of this year, the Rainbow City Hot Rod Club invited classic car enthusiasts from Tennessee and Georgia to display 550 cars for the summer cruise-in.
“(Since First Friday) we have gone from a 60% occupancy rate to a 90% occupancy rate on Broad Street,” said Moore. “If I have somebody call and ask to rent a space, I don’t really have a space for them to rent. I would attribute the great majority of that to First Friday, because people would come and see Gadsden has a great downtown.”
“First Friday has enabled us to be a bigger part of the community. It has been something that has really helped our restaurants and retail stores to grow. It brought businesses that were looking to expand. And for different people who were wanting to open a small business, First Friday gave them the courage to step out and do it.”
While Broad Street featured few restaurants at the time of First Friday’s inception, Smith echoed Moore’s sentiments of First Friday’s inspirational influence. Today, downtown Gadsden offers guests a plethora of dining options – from pizza at Blackstone Pub & Eatery and pimento cheese burgers at The Rail Public House, seafood at C&J’s Crab Shack to chicken and waffles at Harp & Clover. First Friday goers can satisfy their dessert cravings with ice cream at Scoop Du Jour, indulge in specialty cheesecakes at Gadsden Variety Café or stop by one of the friendly food vendors parked throughout Broad Street.
Moore’s passion for Gadsden, like Smith, is rooted in a childhood enriched with family visits to downtown, which she described as “the center of the community.”
Those involved with First Friday’s creation, with their commitment and keen eye for Gadsden’s potential, parallel the incredible community response to the event. First Friday lifted the fog for neighboring municipalities to witness a hidden gem just a few miles away and reminded Gadsden residents of the merit abiding in their hometown.
Year after year, droves of enthusiastic supporters flock to the monthly event, drawn by the festive and cheerful atmosphere that never ceases.
“First Friday is fun for all who come,” said Moore. “People come for several different reasons. For some, it’s just to meet up with friends, wander around and look. Some of them come to listen to the entertainment we have, some of them come to just enjoy themselves and get out. It’s evolved over the years, but it’s one of those things that’s come about to bring people together.”
From crowds standing shoulder-to-shoulder watching July 4th fireworks on the Memorial Bridge to First Friday visitors who fall in love with downtown and decide to make Gadsden their permanent home, the event’s camaraderie and impact on its community prove profound.
Smith, who now lives in Foley, where she owns and operates upscale, American restaurant Local and Company Food + Drink with Ephraim Kadish, attested to First Friday’s realm of influence that drifted as far as the coast. Smith shared that Foley recently selected Gadsden to model after, learning from her hometown methods of improvement for The Forward City.
“Even in Baldwin County now, almost every single day someone comes in the restaurant who heard I’m from Gadsden and tells me a story about someone in their family, a friend or someone they know who is from Gadsden,” said Smith. “And I know them a lot of times. It’s amazing the connection. I always say, Gadsden raised some of the best people in the world. They may leave for other opportunities, but they come back.”
As First Friday continues to evolve, the event represents more than a mere incentive to rekindle a city’s spot on a map. First Friday illustrates a lasting legacy fashioned among residents committed to sparking a positive change, welcoming visitors near and far to experience an event as worthwhile as its people.
“I think I knew that First Friday could become what it is today,” said Smith. “That the people who live in Gadsden and surrounding cities would start coming back, like when I was a child and walked up and down the streets with those beautiful buildings and went into shops where people knew you by name. Gadsden is a gorgeous city – the river runs through it, and the people there are so generous and friendly. It’s truly a hometown feeling to be there.”
