A Talladega County Logan Martin Lakeside icon before Alpine Bay

Story by Elaine Hobson Miller
Submitted Photos

It was a golf course, a resort, a swanky place to hold weddings, class reunions and fundraising dinners that often featured famous entertainers. It was a day-trip for horseback riding or lounging by the pool. It was a destination point for a few days of rest and relaxation, tucked away in the small town of Alpine, 10 miles southwest of Talladega.

Alpine Bay Golf Club began life as Point Aquarius in 1969. First owned by International Resorts, Inc., of Vestavia Hills, it went through several more owners and a name-change through the years as it struggled to hold onto its identity and its membership. Plagued by poor management, high-pressure sales tactics and the very seclusion that made it unique, it finally withered and died in 2014, only to be revived again two years later in a smaller but more manageable form.

“We used to book acts in the ballroom like the Swinging Medallions, the Temptations, Fahrenheit and others from the 50s and 60s,” says Stuart Brasell, who, with his business partner, Jack Graves, was food and beverage manager there from 1986-1997. “We had B.B. King once as well. It was a different time.”

Former members and employees recall gourmet meals in a multi-tiered clubhouse that included a restaurant, lounge, snack bar, game room, covered outdoor patio with a ballroom above that could seat 500.

The golfing was world-class, too, with two courses designed by Robert Trent Jones Sr. One of them lasted only a year or two, but comedian Bob Hope and blind golfer Charley Boswell played a few rounds at the other, along with several NASCAR race drivers killing time during Talladega 500 weeks.

“I loved working there,” says Jeanna Carmack, bar manager at the resort from the late 80s “off and on” until 2000. “We had a lot of fun, just the atmosphere, the people you met. A lot of the NASCAR drivers would stay there in the 80s, including Darrell Waltrip, Ernie Irvan, Mark Martin’s team and Jack Roush’s team. They’d have a big charity golf tourney during NASCAR week, they’d come out and play golf and have a big dinner in the ballroom that night. Other people would come from all around the world that follow the NASCAR circuit.”

Purchased and re-named by Alpine Bay Resorts in 1982, the property at that time included the clubhouse, pro shop, Olympic-sized swimming pool with fountain and pool house, five clay tennis courts, a barn and equestrian club, putt-putt golf area, walking trails, marina with restaurant and dock storage, 60 motel units and three condominium developments. The latter were dubbed Dogwood, the Pines and East Pines. Only two of the individual units were privately owned, while the others were timeshares listed with RCI, which allowed you to trade your week at almost any timeshare resort in the world.

“Around 500 lots along Logan Martin Lake and on the interior of the resort property were part of the original 1,400-acre development,” says Brasell. “There was an RV campground that adjoined the property, too.”

Former member Gene Davis of Moody recalls that during the mid-1960s, Democratic governor contender Sen. Ryan DeGraffenried, who was later killed in a plane crash, played golf at the Charley Boswell Golf Course (Highland Park) in Birmingham along with Bob Hope and Charley Boswell. Then DeGraffenried went to Point Aquarius, as it was still called at that time. “I’m not sure about Hope, but Ryan and Charley and maybe (former football player) Johnny Musso played together there. The owners were really trying to promote and sell that property.”

Alpine Bay sold again in 1988 to National America Corporation (NACO), a part of Thousand Trails out of Gautier, MS, according to Stuart Brasell. In 1994 NACO sold the clubhouse and golf course to Joe Yarborough from Bessemer and his business partner, Pat Sanford of Childersburg. NACO, however, retained ownership of the condominiums, and still owned them when Brasell and Graves left in 1997.

Yarborough didn’t make it in the food and beverage business there and built a small pro shop and snack bar to replace the huge clubhouse. “It cost $5,500 in utilities alone each month to run the clubhouse,” Brasell says. “A consultant came in once and said it would be best if we let the tennis courts grow up and fill in the swimming pool and grow roses.”

At various times, Alpine Bay was a private resort or a semi-private resort used for many types of events. It played host to high school speech contests, state chili cook-offs, the Alabama Associated Press Broadcasters convention, the Alabama Sports Writers Association convention, the Jet Ski Nationals, Talladega College fundraisers and numerous golf tournaments.

The resort owned the equestrian club and the horses that were stabled there, according to Brasell. During the off-season, the horses were kept off-site. “They weren’t there when the barn burned in 1988,” Brasell says.

The barn wasn’t the only building to burn down.

In January 1988, two fires on New Year’s Eve destroyed four condos and a motel complex at the resort, according to brief articles in the Anniston Star and the Birmingham Post-Herald. It is unclear from the articles, however, whether it was actually the same fire both newspapers were reporting on. The Star article said a fire destroyed “apartment units 126-129 in Building Two.” The top floors were burned and the bottom floors were gutted. The Post-Herald article said a 12-unit motel complex was destroyed. “The resort has 72 motel units and 56 condominium apartments, contained in six buildings near Lake Logan Martin on the Coosa River,” the Post-Herald article stated. “The motel had been undergoing renovations.”

“Actually, the building that burned was Building 2,” says Brasell, clearing up some of the confusion. “It housed 12 motel units. They were converted from four condos. Each building had four king suites, four double queen rooms and four single queen rooms.”

In 2006, the clubhouse was in such disrepair that it was razed during a controlled burn by the Renfroe, Lanier and Munford volunteer fire departments as part of a training exercise. In a June 13, 1986, Daily Home newspaper article about the controlled burn, former resort member Helen Ruth Deese, a Talladega real estate agent, said the clubhouse had been absolutely fabulous in its heyday.

 “It was the most gorgeous thing you’d ever seen,” she said in the article. “There was an open circle staircase, and a huge dining room with a stacked rock fireplace in the middle. And the food was absolutely fantastic. We had some friends who came to visit once that lived in downtown Atlanta. We took them to dinner there and then visited with them around the pool, and they just couldn’t believe there was something like this in Talladega County. He was an attorney in Atlanta, so they were used to some pretty swanky places.”

She said the dining room was “always covered up, especially for Sunday dinners,” and people came from Birmingham and Atlanta to eat there. She described lots of open balconies where they sometimes had dances, along with a big ballroom upstairs. “And there was a pro-shop downstairs that you could just drive your golf cart right up to it. In its heyday, it was just unbelievable.”

The article also mentions a swimming pool with a fountain in the middle, a large play area for children and a soft-surface tennis court that was still in use when the article was written. The clubhouse was built in 1972 but had been closed for 11 years leading up to its razing, according to the article.

“It just wasn’t worth restoring,” Yarborough, who has since died, said in the controlled burn article. “It was too big, and it was built before its time. I know of several people who have gone broke trying to run things in that building. I bought the property in 1994, and I know there have been a lot of parties and weddings there over the years, but I’m not in that kind of business, and I wasn’t going to let it break me.” He said that prior to his purchase of the property, it had been owned by Linkscorp, based in Chicago.

The original maintenance barn caught on fire and burned down somewhere along the way. Tony Parton, managing partner for the Alpine Group that now owns the golf course, believes some of the other buildings need to come down even now.

“The Pines condos are falling in and are dangerous,” he says. “They need to be burned. The current owners have been working on them but haven’t done anything with them in months. The ones by the water tower are falling in, too. People call me all the time wanting to rent them, but I don’t have anything to do with them.”

Poor management and lack of vision contributed to the demise of Alpine Bay. “Before the clubhouse was burned down, a small pro shop and snack bar were built,” says Brasell. “Without the large functions, the restaurant and lounge revenue, an enormous source of income was lost. Oddly, the barn for the equestrian club and the marina burned at different times under different ownerships.”

Clara Curtis of Sylacauga recalls working as a sales representative for timeshares in the early 1980s, when LA Marketing owned the resort. “The golf course was in full swing then,” she says. “Henry Ritchie was golf pro when I was there. It was a regular country club-like atmosphere, and you could buy shirts and souvenirs. It was a booming place. Lots of times I got there at 7 a.m. and wouldn’t leave until 2-3 a.m. because of the reunions and showers.”

Curtis started as a sales person, but when the man in charge of closings left, she got his job. “Then it started going downhill,” she says. “It was sold to another company, and they didn’t do anything with it. So, I went to conference sales: banquets, and so forth. We had a lucrative thing going on. That was just before Jack and Stuart took over.”

Curtis thinks it was the overhead of the clubhouse that did it in. “It got to where lots of folks didn’t support it, but just played golf and sat in the bar,” she recalls. “I think that’s when Joe Yarborough bought it. They split the timeshares away from country club.”

Curtis recalls entertainers like the Temptations, and others of the Motown sound. “We didn’t book shows, it was people having events there,” she says. “It was a lot of fun. You’d meet regular, everyday people that you get to know, people with summer houses, golfers. For people who lived that far out, it was nice to have someplace near they could come after work. The dads would play golf, moms would have kids at the pool. And my sister got married there!”

She says the clubhouse was a glorious facility. “You wouldn’t know you were out in the middle of nowhere. Torches were always lit at the entrance.” Those torches were enormous gas torchères at the front gate, according to Brasell. “They were beautiful but expensive,” he recalls. “It cost about $2,000 a month to keep them lit.”

Gene Davis played golf there in the 60s and had a corporate membership in the 70s. “I was a sales manager for a company out of Birmingham and when they were developing Point Aquarius, Johnny Musso was working for the people who were putting that together,” he says. “They were selling property all around the golf course. He came to our company, and I was a golfer and was interested. With my influence, our company bought into it. It cost us $5,000 for thecorporate membership. This was probably in the early 70s, probably 1973 or 1974.”

Deese did a lot of appraisal work on some of the lots in the 80s. “Often the same lot sold more than one time,” she says. “People would go look at their lot and someone would be building on it!”

Brasell claims the original Point Aquarius was built because the developers thought Alabama would get casino gambling. “That’s why the corridors of the clubhouse were so wide and the rooms so big,” he says. “It was no secret that at one time resort owners ran junkets out of Birmingham to Las Vegas and Atlantic City. Ed Salem was an investor at the resort then, and Donald Trump’s wife always wanted Salem to bring Krispy Kreme donuts on those Atlantic City junkets because there weren’t any there.” He says a lot of folks got stuck on memberships, because every time ownership would change, new owners wouldn’t honor old memberships. “We made sure the resort remained public when we were there,” he says of his and Jack Graves’s managerial days.

The very location, while rural and scenic, may have contributed to the demise of the resort, too. A Golfweek article in USA Today’s sports section on Nov. 25, 2022, said, “Although a beautiful layout in a brilliant natural setting, Alpine Bay was hard to reach even from Birmingham, with a least part of the drive on winding, two-lane roads. After barely managing to stay alive for decades, it was shuttered in 2014. But the place had a loyal following.”

NACO still owned the condos when Brasell and Graves left in 1997. “They were governed by an association,” Brasell says. “Most of the amnesties were gone near the end. People finally quit paying maintenance fees, which I’m sure ended the timeshare condos.”

Current managing partner Tony Parton says all three sets of condominiums are still on the property, but they aren’t part of the 144 acres his Alpine Group owns. “Those in East Pines, they claimed they’ve restored them, but nothing has been done in months,” he says. “This was originally 1,400 acres that stretched nearly to Logan Martin Dam and included individual lots. We own just the golf course.”

Gene Davis says he has been playing golf at Alpine off and on ever since the company he worked for had a corporate membership. “I do know Tony Parton and his wife Jan, also Percy Jennings and Ray Ferguson. I’m excited they were able to do what they did by resurrecting and salvaging that old place.”