TOURISM – Page 2 – LakeLife 24/7 Magazine

Christmas on the Coosa

Gadsden turns riverside park into winter wonderland

Story by Paul South
Submitted Photos

Folks in Gadsden are crazy about Christmas, and it shows. All you had to do is look no further than the city’s Riverside Park during the holiday season to see yet another way Gadsden rolls out the red carpet for residents and visitors alike.

A 60-by-100-foot ice skating rink, bright lights, fire pits and Alabama’s tallest Christmas tree towering 78 feet tall made this Christmas season merry and bright, not to mention taking the celebration to the next level with food trucks, live music and a breathtaking view of the river.

A newly constructed observation deck allows visitors to watch the skaters and to view the river. The tree was lit on Thanksgiving Eve. You could say the city earned a nickname as North Pole South.

“It’s a very intimate setting,” Janet Tarrance, the city’s director of special events, said. “It gives you the Christmas feel overlooking the Coosa out there that’s absolutely beautiful.”

This year’s festivities unwrapped a new gift for revelers, ice bumper cars. The iconic amusement park ride gave riders a chance to work out holiday frustrations. Twelve electrically powered cars scooted around the ice for a stocking full of fun fender benders.

The cars have four wheels and two joysticks for steering. “They are really a lot of fun,” Tarrance said. “Going across that ice feels a lot faster than it actually is. People really enjoyed it. It seems like there were more adults enjoying (the cars) than the kids.”

Ice skating is in its third year. Initially, the rink was a synthetic surface, but now, skaters can slide and glide elegantly on real ice. Ice skating began on Nov. 28 and continued until Dec. 23. The bumper cars returned and will be available until Jan. 10.

“When we started the skating, Mayor (Craig) Ford said it was like skating on cardboard. Now we have real ice,” Tarrance said.

Bumper car admission is $10 per person for a 10-minute ride. Skating admission is $12 during the week, $15 on weekends. Ice skates are included. Bumper car riders must be at least 42 inches tall and weigh no more than 300 pounds.

“Not everybody can ice skate, but most everybody can do bumper cars,” she said, “They’re super fun.”

Perfect complements

When you think about ice rinks and frosty air, thoughts inevitably turn to hot chocolate, cider and coffee. Local vendors offered a variety of festive food and drink. 3 Crow Coffee served a variety of coffee drinks. DonutNV (cq) cooked up gourmet donuts and folks were even able to watch the sweet, round treats being made.

Attalla’s Chill Spot served its lolly waffles, a deep-fried cake-like dessert with different toppings. And pizza cones were crafted from pizza dough filled with sauce and toppings.

Funkee Franks (cq) tempted hungry visitors with gourmet hot dogs, smashburgers and Cajun fries.

For folks wanting something stronger to fight off the winter chill, they could visit Frosty’s, a city run bar that offered Christmas cocktails, beer, wine and shots.

Celebrating the holidays by Neely Henry Lake

Rounding out the offerings was plenty of swag – sweatshirts, gloves and toboggans available for purchase.

Maintaining an ice rink has had its share of challenges, given an unseasonably warm Alabama November, but crews have worked tirelessly to maintain the rink, Tarrance said. Music was piped in, but on special nights, live music and Santa Claus entertained the crowds

Folks from all around – Etowah County, Anniston, Birmingham, Huntsville and from as far away as Tennessee and Georgia flocked to the city to enjoy the holiday fun.

“It’s another way to attract tourism and bring people to Gadsden, to do the ice skating, to do the bumper cars, to go to Noccalula,” Tarrance said. “We have a lot of things happening in Gadsden. We’re growing and it’s exciting to see. Everybody’s energy is just full force. It’s hard not to get excited.”

Skating and bumper cars aren’t just activities. The attractions are a place for making holiday magic, Tarrance said.

“Really and truly, if you want to make some fun memories that have a big city feel in a small, classy, little town, you need to come to Gadsden, because we are full of Christmas spirit and we have a lot of things that bigger cities have, but we are considered a smaller city.”

Tarrance added, “If you haven’t been to Gadsden, you will fall in love with it. It is a magical city, especially during Christmas. I think it’s absolutely wonderful, what we have done.”

Tarrance tells the story of a Birmingham Mom with a disability who came to the rink on a November Sunday with her eight children. The woman was in a wheelchair, but her heart’s desire was to ride in the bumper cars with her kids.

“My employees were able to help her get into a car and make memories with her kids,” Tarrance said. “She wouldn’t have been able to get on the ice otherwise. But my employees wanted to make sure she could do that … Those kids won’t forget that.”

There is a lyric from a popular Christmas tune that calls Christmas, “the time of year when the world falls in love.”

Think about that Birmingham mother, her children and the helping hands and hearts of Gadsden city employees.

That’s love.

And at the end of the day, love is what Christmas is all about, even with a bumper car.

This must be the place for fly fishing

Keeping Black Creek stocked with trout is key

Story by Paul South
Submitted and staff photos

Something fishy will be going on at Alabama’s most picturesque waterfall on Black Creek.

New residents – $10,000 worth of future feisty and flavorful trophy size rainbow trout – will make the creek their home.

The restocking is expected to take place in mid-January. That’s great news for the growing number of fly anglers who flock to the stream every trout season. There’s no need for a long trip to the Appalachians or to the Rockies to catch the legendary fish. Rainbows are right here at home.

The annual event is a joint collaboration between the City of Gadsden, Noccalula Falls Park, the Rainbow Fly Fishing Club and Greater Gadsden Tourism. A grant championed by State Rep. Craig Lipscomb, (R-Gadsden) – a fly fisherman himself – funded the restocking effort, which began in 2020.

“When I was first elected, I was fishing in the Appalachians and realized that my hometown of Gadsden had a very similar climate, insect life and water conditions which would likely support trout,” Lipscomb said.

Lipscomb’s legislation provided grant funding to stock the stream below the falls with a few thousand Rainbow trout. He calls the ongoing effort, now in its sixth year, “a tremendous success.”

The trout provide another revenue stream for tourism in Gadsden and the surrounding area for anglers and their families, who visit local hotels and motels, shops, restaurants and other attractions at Noccalula Falls State Park and beyond.

“It’s become an exciting, one-of-a-kind fly-fishing opportunity for people who love fly fishing and want an experience that is rather unique,” Lipscomb said. “Noccalula Falls provides an incredible backdrop due to its enormity, and you have several miles of fishing downstream from there.”

Lipscomb added, “More so, you have all the camping and recreational activities at the falls to create a well-rounded trip that the entire family can enjoy.”

The annual restocking effort has landed a big catch on social media. Some 838,000 views were hooked on Facebook alone in 2025. More than 100 day permits and 91 seasonal permits were purchased by fly anglers last year, said Tina Morrison, executive director of Greater Gadsden Area Tourism. The city gets a big economic bounce from trout fishing. The falls are located three miles from downtown.

“Just from the permits, that’s about $7,000 that goes back into Noccolula Falls Park,” Morrison said.

The city is also committed to growing the sport. Earlier this year, two fly fishing clinics for kids were conducted at the falls sponsored by Rainbow City Auction and Fly Shop. The shop, co-owned by Frank Roden, provided each participant with a free fly rod.

Fly angler Frank Roden shares expertise with new generation

Roden, an Orvis certified fly instructor, is perhaps Alabama’s biggest evangelist for the sport. Known as “the guy with the tie,” whose fishing attire always includes a necktie, helped with the annual restocking.

Roden has been part of the restocking effort since the beginning. Drought conditions have hindered the fish in some ways. But there has been natural spawning going on. And fish – about nine inches long – enter the stream and can grow as long as 22 inches, he said. The fish that are part of the restocking weigh about a pound when they enter Black Creek.

If you think that the buzz about fly fishing at Noccalula Falls is just an exaggerated fish tale, consider this: Representatives from Gadsden had a booth at the East Tennessee Fishing Show in Knoxville, one of the South’s largest such events.

“We go up there and have a booth to talk about fly and bass fishing. We have a banner that says, ‘Bass or Fly Fishing, Why Not Both?’.”

The booth drew a multitude of visitors. “People would come up and say, ‘We had no idea you could fly fish there, or anywhere in Alabama.’”

Roden saw the positive response coming.

“We anticipated this, that we would have a lot of response and a lot of good fish,” he said. “People are coming from all around. They’re coming from Illinois. They’re coming from Florida. They’re coming from Texas. They’re coming from Louisiana, Mississippi, Tennessee, and North Carolina. We’re getting a lot of people and a lot of tourism associated with the fish. And that tourism is bringing a lot to the city.”

But fly fishing is only part of the story at Noccalula Falls Park and Campground.

“ There’s so much to do there,” Morrison said. “You can really bring your whole family, stay in an RV or a cabin. The campground is all brand new. Everything is beautiful, gorgeous, and new. And with the fly fishing, we’ve got miniature golf and a new train that has a wheelchair accessible seat on it. You’ve got hiking trails and an animal barn that has so many animals it doesn’t seem fair to call it a petting zoo. And there are always special events.”

She added, “You could plan your whole vacation and find plenty to do, just at Noccalula Falls, even if you didn’t set foot in any of the other things we have to do.”

Lipscomb offered a word of advice to his fellow fly fishers about Noccalula Falls.

“If you haven’t been there,” Lipscomb said, “then you are really missing out.”

WANT TO FISH THE FALLS?

Trout fishing is open from Oct. 15 through June 30. Catch and release is in effect until April 1. Harvesting is allowed from April 1 through June, with anglers allowed to keep up to five fish.

NOTE: Residents and non-residents must have a valid Alabama fishing license is required, as well as either a day or seasonal permit to fish at Noccalula Falls A state license can be purchased at Coosa Landing, 200 Lake Street in Gadsden, or online.

Day or seasonal trout passes can be purchased at the Noccalula Falls Park office near the Kiwanis Pavillion. Costs are $10 for a day pass, $35 for a seasonal pass. The office is open from 8 a.m. to 4 p.m.

Fishing should be done with fly rods only. Limit one line and one pole per angler. Barbless hooks and artificial bait are allowed. Fishing is allowed between dawn and dusk and no fishing is allowed in the pool below the falls. Catch-and-release is required until April 1. This is a new policy. During the harvest season, a maximum of five fish is allowed.

Thank you, 2025

As we begin a new year and all the rush of busy holidays come to an end, the Coosa Riverkeeper team wants to extend a huge thank you to everyone who participated in events, volunteered during cleanups, or donated to protect the Coosa in 2025.

Our work is made possible by the folks like you, who live, work, and recreate on the river! We hope to continue inspiring your family and the next generation through educational programs like our workshops, free fishing clinics, and school visits, which reached over 675 kids in 2025. For some children in communities of greatest need, a free fishing clinic is their first time at the water’s edge. This first exposure to nature can be life-changing.

On that note, we also began the very first of our Angler Advocacy Focus Groups! In 2025, we hosted 4 of these groups, collecting information that will help our team better serve communities with fishing resources. Attendees shared honest feedback about their fishing priorities, the challenges they’re seeing on the water, and ways we can make our program even more useful.

Our field team has patrolled the watershed more than 85 times this year and released 15 weeks of Swim Guide data to the public, protecting 5,000 square miles of the river and the communities who rely on the river as the abundant resource that it is.

We also celebrated two exciting anniversaries in 2025: our 15th year as an organization, plus 10 years of our Swim Guide water quality testing program. (That’s 10 years of helping families recreate safely on the Coosa, all summer long.) Although this is just a glimpse of 2025’s achievements and events, we are excited to bring more opportunities to the folks of the Coosa in the new year!

Want to join us as we protect, restore, and promote the Coosa? Visit CoosaRiver.org/Events to sign up today or check us out on Facebook & Instagram!

Follow Coosa Riverkeeper on Facebook & Instagram @CoosaRiverkeeper
For more information, swim over to www.CoosaRiver.org.

Legends Boat Show

Returning to the International Motorsports Hall of Fame

A pair of boat dealers on Logan Martin Lake had an idea that grew from a simple open house. And as good ideas often do, it’s still growing.

Mark Hildebrant of Woods Surfside Marina and Rodney Humphries of Rodney’s Marine began their joint venture as an open house at their respective dealerships. From there, they moved to the International Motorsports Hall of Fame as a small boat show.

Indoor venue makes the perfect all-weather boat show location

It’s appropriately called Legends Boat Show because it brings legends in the boating world at the place where motorsports legends are built.

In contrast to other boat shows, “we wanted something people did not have to pay to get in or park,” Hildebrant said. “We will see how it grows over the coming years.”

By the looks of it so far, they have the makings of a thriving new year’s tradition as the first area boat show of the year – Jan. 16-18.

For 2026, the boat dealers will be Woods, Rodney’s and Woods and Water Powersports. Also featured will be Town & Country Ford, which will have vehicles onsite.

AmFirst federal credit union will be providing onsite financing for boats and vehicles.

Legends showcases pontoon boats from Bennington, Evotti, Starcraft and Manitou along with ATVs and 4-wheelers, golf carts and Waverunners. Dock companies and Realtors have joined the show as well, giving attendees an opportunity to see lake life and the outdoors up close from all angles.

Admission and parking aren’t the only perks free with this show. There will be a free concert Saturday night with Deputy 5.

In the Kitchen with Brooke Tollison

A new generation finds the perfect Coosa retreat

Story by Scottie Vickery
Photos by Mackenzie Free

If it’s a holiday or her father’s birthday, chances are Brooke Tollison is making a pie. An apple pie, to be precise, that’s baked in her grandparents’ cast-iron skillet.

They’ve developed quite a system. Once her dad has eaten his fill, “he gives the skillet back to me, all cleaned and seasoned and ready to go,” she said.

The fact that she and her parents, Gary and Lynn Williams, have houses next door to each other on Neely Henry Lake makes the process a little bit easier and a lot more fun. “I love that they are right there,” Brooke said. “Being next to my parents was a big selling point for me. My family has been on this part of the Coosa River for generations.”

That’s probably why, for Brooke, “lake” has always been synonymous with family.

As a child, it meant long summer days swimming with her cousins, learning to ski and kneeboard, and endless hours of boat rides and tubing. As an adult, it means drinking coffee or hot chocolate around the fire pit while watching the stars with her husband and kids on a crisp fall evening.

The one thing that has never changed is that “the lake” means Neely Henry. She and her husband, Jim, live and work in the Pell City area – she just opened The Brooke Tollison agency, an ALFA Independent Agency, and he is the regional manager for Alabama Farm Credit.

“Pell City has been so good to us,” she said. But in the 21 years they’ve lived there, Brooke said she’s only been to Logan Martin Lake three or four times.

“This is the lake I grew up on,” she said, standing at the water’s edge of the house they bought nearly two years ago. “I made so many wonderful memories here.”

Peaceful oasis

Brooke said she wasn’t actively looking for a lake house when the opportunity presented itself, but it had been in the back of her mind for a while, so she was keeping her eyes and ears open. “I knew I wanted a lake house for retirement,” she said. “I’ve still got 15 or 20 years to work, but I also had been watching prices appreciate.”

That’s why, when she learned that the 3-bedroom, 2-bath house on Palmetto Creek was hitting the market, she jumped at the chance. In addition to her parents, her uncle and several cousins have homes on Neely Henry, and she loved the idea of being close to her extended family. “I wanted my kids to have a similar experience to what I had growing up,” she said.

The perfect place to gather and watch the
game

That means lazy days surrounded by family and friends. Brooke, who grew up in Hokes Bluff, gets nostalgic watching 16-year-old Claire and her friends having fun on the lily pad float because it reminds her of lake days with her own high school friends, who are frequent visitors to the lake house. Jim and their son, Jay, 19, love to fish, and Jay enjoys canoeing and kayaking, as well.

“This is the perfect spot for that,” she said, adding that the creek has smooth water and meanders about a mile past their house. Although there are several homes nearby, their area of the lake has a peaceful, secluded feel. “It’s private, but it’s not isolated,” she said.

Buying the lake house was kind of a full circle moment for Brooke. Her parents bought their house from her sister in the late ‘90s, and then they also bought the adjacent lot where her house now stands. Her father eventually sold the 3-acre lot to another family member, however, and it’s changed hands a couple of times since.

At some point, one of the owners built the house, and when Brooke bought it, the property became part of the family again. Since then, it’s been put to good use.

She’s helped her parents host a family reunion, and with two docks and two big yards, there was plenty of room for parking and for everyone to spread out. Last summer, she even hosted a wedding with 50 or 60 guests when a cousin exchanged vows by the water’s edge. “It was such a beautiful day,” Brooke said.

Let’s eat

Entertaining at the lake means lots of good food, so what’s on the menu when crowds gather?

“We live on a cattle farm, so we grill a lot,” Brooke said. “We’ll have steak or hamburgers, and my dad likes to smoke wings and briskets. When friends come, everybody brings sides, dips, cakes, potato salad and appetizers, and we all dig in. We love desserts, so there are always plenty of desserts.” Often, they include a tray of Brooke’s no-bake Chocolate Oatmeal Cookies.

When it’s just family, they usually take a more relaxed approach. “If we come up on a weekend, we go to Local Joe’s, get some food, eat on the pier, and then we go for a boat ride and watch the moon rise. And the stars – oh my gosh, the stars are fabulous,” Brooke said.

Relaxed getaway

Bedrooms let in plenty of natural light and are decorated in lakeside themes

Although the Tollisons escape to their getaway fairly often, Brooke has listed the home on Airbnb so that others can enjoy it when they can’t. So far, it’s been a great experience, she said, and she loves having the opportunity to help others fall in love with the lake that has meant so much to her and her family.

She wanted to create an inviting environment, so Brooke chose light colors and a mix of old and new furniture pieces to create the perfect oasis. There are some personal touches, as well. A family friend, Terry Lee, built the bed swing on the dock, and the artwork of two other friends, Jimmie Nell Miller and Shannon Abbott adorn the walls.

“I wanted it to feel like a lake house, a place that is comfy, welcoming and relaxing,” Brooke said. “Hopefully we achieved that.”

There’s plenty of things to entertain guests and friends who gather. Outdoor games like bocce ball and cornhole are favorites, and the Tollisons have a shed full of water toys like paddleboards, kayaks and a double canoe.

The area is a great spot for fishing, Brooke said, and the chances of spotting wildlife are pretty good. “We have ospreys here and the occasional bald eagle,” she said. “We’ve got bunny rabbits and deer. I grew up with creatures.”

It’s part of what makes lake life so special, she said. “This is my happy place, and I want everyone to love it as much as I do. Go kayaking, go paddleboarding, have a cup of coffee on the pier, sit in the sunshine, get some Vitamin D and just enjoy it. It’s a beautiful, beautiful spot.”

Chocolate Oatmeal Cookies

Ingredients

2 cups sugar
½ cup cocoa
½ cup milk
½ cup butter
¼ teaspoon salt
3-4 cups quick cooking oatmeal
1 teaspoon vanilla
½ cup crunchy peanut butter

Directions

Combine sugar, cocoa, milk, butter and salt in a boiler and bring to a boil. Remove from heat. Add peanut butter, vanilla and 3 cups of oatmeal. Mix thoroughly. Add more oatmeal for a thicker consistency. Drop onto wax paper and let cool.

Skillet Apple Pie

Ingredients

2 pounds Granny Smith apples
1 pound firm, red apples like Gala
1 cup sugar
1 cup brown sugar
1 stick butter
Pinch of salt
1 tablespoon milk
1 tablespoon vanilla
1 teaspoon ground cinnamon
1 tablespoon lemon juice
2 pie crusts

Directions

Preheat oven to 350 degrees. Place the brown sugar and ¾ of the stick of butter in a cast iron skillet (I use a 12-inch skillet) and melt them together. Peel and slice apples in ¼ inch pieces. Sprinkle with lemon juice to prevent browning. Add 1 cup of sugar minus 1 tablespoon to the peeled apples. Sprinkle with cinnamon. Add salt and vanilla to bowl. Mix to coat. Place one flat piece of crust in the skillet, on top of the brown sugar and butter mixture. Top with apple mixture. Put slices of remaining butter on top of apples. Top with second pie crust and slice vents in the crust. Brush milk across the top of the crust and sprinkle remaining sugar on top. Cover and bake until golden brown, about 45 minutes.

Another successful Boo Bash

A day of Halloween fun on Logan Martin Lake

Ever seen creativity afloat? If you made it to Boo Bash on Logan Martin 2025, you couldn’t miss it.

From boats dressed as Pac Man, Creepy Castle and Ghostbusters, creative juices were flowing like Logan Martin Dam when the spillway gates are open.

Not to be outdone, docks were in full Halloween regalia with the likes of Pine Harbor Urgent Care, a not-so comforting medical theme of saws, knives, blood and bones.

Little Dock of Horrors was a double deck of ghoulish goblins, ghosts, and grimacing ghouls. And Fear the Pier had boats and revelers approaching with trepidation.

And Boo Slough made sure everyone got to enjoy the day. No dock? No boat? No problem. Logan Martin Lake Protection Association and Pell City Parks and Recreation hosted fun, inflatables and giveaways at Lakeside Park, easily accessible by vehicle, boat or on foot.

Now in its fourth year, Boo Bash has grown into a full-scale movement, bringing the entire lake community together in a festive seasonal celebration. And its proceeds go to a worthy cause – LMLPA’s safety program.

Think dock-to-dock trick-or-treating is just for kids? Think again. It’s hard to tell which age group has the most fun. There’s plenty of treats for adults and pooches, too.

Capped off with an after party at presenting sponsor, The Tiki Hut, Boo Bash gets bigger and better every year thanks to the two simple words that began it all – “What if?” The brainchild of Kelli Lasseter and Sonya Hubbard and bolstered by a growing army of volunteers, Boo Bash has now become a Logan Martin tradition.

And the Logan Martin community thanks all involved on an idea well done. See you next year!

Logan Martin Lake pollinator plots

Birds, bees and planting seeds to help the planet

Story by Paul South
Submitted Photos

This is a story about the birds and the bees.

Parents, don’t panic. This is still a family-friendly magazine, safe for children. In fact, this story is about an Alabama Power initiative that makes the planet better for our kids and grandkids and brings colorful, fragrant beauty to Logan Martin and other Alabama lakes.

It takes a variety of flowers to serve the needs of pollinators

In 2018, the utility began its pollinator plot program at nine sites around Alabama. Two pollinator-friendly plots are located in Double Cove Park at Logan Martin near the dam. The program is part of The Preserves, 65 public recreational sites along the state’s shorelines.

Each half-acre plot was built in the wake of a decline in pollinator populations, notably bees. But a variety of wildlife, butterflies, moths, beetles, flies, hummingbirds, lizards and bats are pollinators that plants depend on to survive and thrive.

That spread of pollen doesn’t just help flowers to blossom, it impacts the food supply. Each plot is seeded with a custom blend of native seeds specific to each site – a recipe of annuals, biannuals and perennials. Each plot commonly includes milkweed species, black-eyed Susans and goldenrod. The seed mix is created following a soil analysis at Auburn University.

The company partnered with the Alabama Cooperative Extension Service in developing the pollinator sites.

“Our goal was to establish pollinator friendly sites at each Alabama Power public recreation site capable of development,” said Garret Parker, Alabama Power team leader on Shoreline Recreation and Compliance.

Goals for the program include:

Enhancing existing recreation sites.
Protecting the scenic, recreational and environmental aspects of each site.
Encouraging stakeholders to enjoy, learn and grow a deeper appreciation of Alabama’s ecology and natural landscape.

The plots have to be redone every five years, Parker said. It generally takes about three months to re-do the plots.

“The wildflowers come back every year, but over time you get a lot of invasive weeds and grasses and sometimes even trees,” Parker said. “They slowly start to get into the plots and out-compete the native wildflowers.”

In late fall, employees plant a wildflower seed mixture that by next spring and summer will be a cornucopia of beauty, color and fragrance – bergamot, black-eyed Susans, blue false indigo, butterfly milkweed, purple cornflower and others.

Fighting off the threats

In the past quarter century, pollinator populations and their habitats have drastically declined, thanks to a number of factors, including pesticides, pollution, pests, pathogens and changes in land use, such as increasing human development, according to the Pollinator Partnership. It is an organization that collaborates with farmers, gardeners, land managers, scientists and industry to improve pollinator populations.

Double Cove Park is home to two Pollinator Plots

Climate change also plays a key role, according to the partnership. The increased temperatures have damaged habitat and the food supply for pollinators, as has extreme drought and an increase in the number of weather-related disasters.

Here are a few examples of how pollinator populations have declined:

Several species of native bumblebees, including the common bumblebee, the western bumblebee and the Rusty Patched bumblebee, have experienced a decline in population. Researchers have seen a decline in the geographic range of the species.
The number of managed beehives in the United States has declined from 5 million in the 1940s to 2.68 million in 2023, according to USDA statistics.
The monarch butterfly population loss has increased from between 35 to 49 percent to 58 percent.

Along with the pollinator plots, the utility has worked with universities like Auburn, researchers, state and federal agencies and non-governmental organizations (NGOs) to grow the pollinator population, Parker said.

“Alabama Power coordinated with the Auburn University Bee Lab and the Electric Power Research Institute to conduct a multi-year research study on ways to protect pollinator friendly plant species when conducting required vegetation management on utility rights of way,” Parker said. We also work with state and federal partners and NGOs to protect specific species such as the white fringeless orchid.”

Among the NGOs partnering with Alabama Power is the Atlanta Botanical Garden. The company also supports the Alabama Wildlife Federation and Alabama Audubon Society and their efforts to establish wildlife and pollinator friendly vegetation.

An example of the partnerships is between the power company and Auburn University’s Bee Laboratory. The university uses “citizen science” by encouraging public participation in the National Colony Loss & Management Survey. It’s a “boots on the ground” effort to monitor bee population.

The utility is among a number of partners with Auburn, including the University of Maryland and the USDA.

This past summer, the utility worked with the Pollinator Partnership to sponsor its annual Pollinator Week, a celebration of the birds and bees, butterflies and other animals that go crazy over Alabama wildflowers. Humans like the picturesque plots too.

Why is the program important? “By prioritizing environmental stewardship,” Parker said, “we’re safeguarding resources and opportunities for future generations.”

Editor’s Note: Community members can find a pollinator plot to host a counting event near them by downloading the free Shorelines mobile app or visiting apcshorelines.com.

Ways to get involved

Coosa Riverkeeper is getting ready for a few events near Logan Martin Lake this November! Check out the events near you to participate in fun activities for kids, fishing groups, and more! Sign up and learn about Coosa Riverkeeper & our events by visiting our website below.

C.R.E.E.K. Birds & Wildlife of the Coosa – Join Coosa Riverkeeper & Anniston Museum & Gardens as we team up for a fun day of learning about native bird species on the Coosa, a chance to meet some special birds, crafts, and more! We can’t wait to soar the Coosa with you on Nov. 8, 10 a.m. to 12 p.m. Visit our website below to sign up and learn more! (Limited spaces available)

Coosa Riverkeeper Angler Focus Group – Calling all Logan Martin anglers! Join us Thursday, Nov. 13, from 6 p.m. to 8 p.m. at St Simon Peter Episcopal Church, 3702 Mays Bend Road, Pell City, to talk all things fishing around the Coosa! We will provide dinner and a free gift for attending and participating in our focus group. RSVP sign up is required. Sign up today on our website!

Volunteer Cleanup at Highway 77 Boat Ramp – Keep the Coosa River clean with us! Jump it at Highway 77 boat ramp on Nov. 22, at 8 a.m. All materials are provided by Coosa Riverkeeper. We will have water, sports drinks, and snacks! An exact location will be sent to volunteers who have signed up!

Want to join us as we protect, restore, and promote the Coosa this Fall? Visit CoosaRiver.org/Events to sign up today!

Follow Coosa Riverkeeper on Facebook & Instagram @CoosaRiverkeeper
For more information, swim over to www.CoosaRiver.org.

A season of lights

Oxford and Pell City Shine Bright for the Holidays

Two East Alabama communities are set to dazzle once again this holiday season, each offering its own take on the magic of Christmas lights — from snow tubing and Santa’s Village in Oxford to a community-driven wonderland along the shores of Pell City’s Lakeside Park.

Oxford Festival of Lights

The 2025 Oxford Festival of Lights returns for its sixth season with more sparkle, more snow, and an extended calendar that gives families extra time to take in the show.

New this year are two winter attractions inside Santa’s Village, the grand finale after visitors drive through more than 2.5 million lights arranged in glowing displays around Choccolocco Park.

Snow Mountain Tubing will deliver the thrill of a multi-lane, 20-foot slide built on a blanket of real snow, while Frosty’s Playground offers a hands-on winter experience where children can make snow angels, build snowmen or toss snowballs.

With more to do, organizers have extended the normal run of the festival which will now begin November 21, 2025, and run through January 4, 2026, with new select weekday daytime hours and 1 p.m. until 10 p.m. on weekends for Santa’s Village.

Tickets for the drive-through and Santa’s Village are available beginning Oct. 1 at oxfordlights.com. Passes purchased in October will be discounted to $20 and automatically entered into a “Golden Ticket” drawing, which includes full admission and extra amenities from Santa’s Village.

“Over the past five years, we have had almost 250,000 come through the show,” said special events coordinator Madison Gardner. “We are looking forward to being bigger and better this year with more to do and the opportunity to come multiple times. We look forward to seeing everyone there and making memories with this special holiday experience.”

First Bank of Alabama returns as the primary sponsor for the Oxford Festival of Lights, which takes place at Choccolocco Park, 954 Leon Smith Parkway.

Pell City Lights in the Park

About 40 miles west, the glow of holiday cheer will also illuminate Lakeside Park in Pell City, where the 2025 Lights in the Park event will showcase more than 70 holiday displays and thousands of twinkling bulbs.

This year’s event opens Saturday, Nov. 29, and runs nightly through Dec. 31, with lights on until 9 p.m. each evening. Admission is free, and community members are already registering to take part in the display.

According to the city’s website, “We are thrilled with the growing excitement and dedication of our participants, which is what makes Lights in the Park such a cherished holiday tradition. As the event continues to grow, we are introducing a new Sustainability Initiative. This change ensures a spectacular and reliable event that brings joy to our entire community for years to come.”

The Sustainability Initiative encourages participants to help maintain and expand the light displays in one of two ways. They can pay a $50 non-refundable contribution fee at registration – funds the Parks and Recreation Department will use to purchase new displays – or provide a receipt showing at least $50 in new lights or display materials purchased within the past six months.

“Participants think of this as a direct investment in the event’s longevity and quality,” the city’s statement read. “Your contribution increases the number of lights in the park, either through your own display or by supporting the Pell City Parks & Recreation display.”

The city hopes the initiative will keep the event growing without losing its community spirit. Lights in the Park is hosted at Lakeside Park, 2801 Stemley Bridge Road in Cropwell, with entry through the Civic Center parking lot. For details or registration, visit pellcity.recdesk.com or follow Pell City Parks & Recreation and the city on Facebook.

Reimagining the City of Gadsden

Downtown, riverfront & more on the move

Story by Paul South
Contributed photos

Economically speaking, this Coosa River town is hotter than free Taylor Swift tickets in a junior high lunchroom.

Kay Moore remembers not terribly long ago, when Gadsden, especially downtown, seemed to have practically given up the ghost. Back then, she worked at a local bank. The city’s two major employers, Goodyear and Republic Steel, closed. Retail mainstays like Ike Saks, Hagedorn’s and Rutenberg’s tried but did not survive.

But the script has flipped in Gadsden. From downtown to the Coosa riverfront and Noccalula Falls, the city is flourishing. And while others may bill their cities as “comeback towns,” few Alabama municipalities have experienced a resurgence like Gadsden.

Mural artist William Bebee poses with finished product

For the past 18 years, Kay Moore has served as the director of Downtown Gadsden, Inc., the local arm of the Alabama Main Street program, charged with promoting Alabama cities and towns.

DGI sponsors events, promotes downtown via social media, events and in collaboration with local merchants.

“We all work together to make things happen,” she said. “That’s the most positive part of this whole thing. We’ve got a lot of great people here, and we’re continuing to work together. We’ve come a long way in 18 years.”

She added, “My job is to promote what (merchants) do, both individually and as a group.”

And it’s attracting notice well beyond its borders. In August, Downtown Gadsden, Inc., received three Awards of Excellence from Main Street Alabama:

Excellence in Marketing for its banner project.

Excellence in Building Design in the non-historic division, for the renovation of the Mary G. Hardin Cultural Arts Center, and

Excellence in Public Art for the Pitman Hands mural.

Reimagining downtown

What’s now DGI began in 1972 as the Downtown Action Council. Shopping malls were springing up across the country, hurting downtown merchants.

“Back in that day I was just working a block down the street at what was then Central Bank, she recalled. “They got together a group of businessmen to save the downtown, because they could see what was going to happen.”

Despite best efforts, the larger downtown stores closed. Belk Hudson moved to the mall as did Budd’s Men’s Store, Ike Saks, Rutenbergs and Hagedorns.

There are more than 40 lofts in the downtown area

“Belk was the center of downtown. And when that huge store left, it left a big hole downtown.”

The building sat vacant for years until the Cultural Arts Center moved in.

“In the mid-1970s when the mall took off, and downtown became pretty much a ghost town, I was thinking, ‘If I didn’t work downtown, I wouldn’t come downtown. There was nothing. The occupancy rate was about 40 percent. Places were boarded up. It was not a fun thing.”

All that has changed. Gadsden’s downtown is on a roll. Moore, a lifelong resident of the city, says the city center is reminiscent of an earlier, prosperous time. Families are coming to Gadsden. While fathers fish for trout at Noccalula Falls or for crappie and bass on the Coosa, moms and their kids shop and eat, or visit Imagination Place or the Gadsden Museum of Art.

“People who grew up here say, it’s like it was a long time ago. And it kind of is … Retail stores are very, very vibrant, and we’ve got good restaurants downtown.”

Those once-empty storefronts are mostly filled with an occupancy rate of about 90 percent, she added. “The ones not occupied are just not ready to be occupied. It’s a cycle.”

A turning point came in 1998 when the city built a downtown streetscape and businesses began to return. First Friday – a mix of food, music and classic cars celebrated on the first Friday of every month – also sparked a return to the city center.

Sylvia Smith, owner of the Stone Market on Court Street, started First Friday in January 2006.

“I give First Friday a lot of credit in bringing businesses and people back to downtown,” Moore said. “(Smith) started it to bring people into her store. Then, the other people on Broad Street started noticing.”

In 2007, First Friday grew, and it took off in 2008.

People aren’t just working, dining or shopping downtown. There are more than 40 loft apartments downtown, with 27 planned in the old Sears building on Forrest Avenue that looks down on Broad Street. Completion of those lofts is expected early next year. An additional 15 apartments are in their early stages. That more than doubles the number of lofts.

“What I’d like to see in the next five years is a huge population of younger people who want to live downtown and bring their friends. They are going to shop, and they’ re going to eat. It’s just a positive impact,” she said. “Young people are wanting to come back. You just see a more vibrant personality downtown.”

Other changes are four-way stops downtown to improve traffic flow and make the downtown more pedestrian friendly. Other plans to improve traffic flow are being considered.

One of DGI’s major fundraisers – the 13^th annual Sunset Sips – was Oct. 21. There are 300 tickets available at $50 each. Memorial Bridge is blocked off, allowing revelers to enjoy music, wine, beer and hors d’oeuvres as the sun sets on the water. They are encouraged to continue the celebration by dining downtown. The money raised is reinvested downtown.

“We’re just trying to do things that will bring a positive look to downtown,” Moore said.

Riverfront, Recreation and Rebranding

Meanwhile, Coosa Harbor, the multiuse residential/commercial and entertainment development on the banks of the Coosa River, continues to move forward. The city is completing its Federal Energy Regulatory Commission permit and grant applications, which when approved will allow construction of piers behind Coosa Harbor.

It’s hoped that the pier project will be completed by the late first quarter of 2027. Private sources have already invested some $20 million into the project that’s also being boosted by tax incentives from the city. Coosa Harbor is expected to break ground in 2026 and take two to three years to complete.

Vintage cars one of the many draws at Downtown Gadsden First Fridays

The city has also partnered with Gadsden State Community College to construct 10 tennis courts behind the Gadsden Sports Complex and a cross-country trail that in part, runs along the banks of the Coosa.

The city is also moving forward with its GROW Gadsden plan, and has invested in a $100 million RISE initiative, Reimagine, Invest, Strategic Planning and Economic Development. The initiative is expected to have a $190 million economic impact and create 2,400 jobs.

A gem of the plan is a new Gadsden Athletic Complex, featuring an aquatic center, 16 volleyball courts and 10 pickleball courts, eight basketball courts, four baseball/ softball diamonds and a walking track. The GAC is expected to be online in 2028-29.

A cobblestone hotel is located near the harbor site, but the city is looking for more hotels to meet the expected demand once the GAC comes online. “We don’t have enough hotels to meet the expected demand,” said John Moore, Gadsden’s director of Commercial Development and Community Affairs in Mayor Craig Ford’s office. “We’re three hotels short right now.”

For John Moore, all of this activity from downtown to the river comes down to one word –energy.

“It’s excitement,” he said. “People actually see the vision that the mayor has, that we are progressing, and that we’re a city on the move.”

That progress has even been noticed in America’s corridors of financial power. Moody’s and Standard & Poor’s provide credit ratings for companies, cities and countries.

“Gadsden is no longer classified as an older city (by Moody’s and S&P),” Moore said. “We’re now classified a new and up and coming city. I thought that was absolutely beautiful.”

Changing an image

Had someone told Kay Moore back in the 1970s how Gadsden and its downtown would be in 2025, they would’ve been met with skepticism and a laugh.

“I would have probably thought you were a little bit crazy. It was so dead. You had boarded up places. Now we have so many people downtown. It’s a great problem to have.”

With this beehive of activity from the river to downtown and seemingly everywhere in between, the bottom line is that the city is poised to improve its citizens’ quality of life, John Moore said, not just in Gadsden, but in Etowah County and in northeast Alabama.

“We are making Gadsden a destination place where people come and spend time with the entertainment we’ll be able to offer, whether its walkability of our downtown or sitting on the Coosa River at Coosa Harbor, or when you’re actually playing night golf over at Twin Bridges once we finish that up,” he said. “There are so many things the city has to offer that aren’t available anywhere else in a 120-mile radius.”

In 2023, the city revamped its seal and logo. Gone are the Emma Sansom Monument, farmland, and the Republic Steel plant, replaced by the Coosa River, Noccalula Falls and downtown. It’s all part of an ongoing effort to create a fresh brand for Gadsden.

“Not only are we changing the culture, but we’re changing the image of Gadsden,” John Moore said. “What I say to our staff is, ‘How do we make the City of Gadsden a cool brand?’ and ‘If the city were a clothing line, would it be a high-end clothing line?’ I don’t know if we’re there yet, but we’re getting there.”