Another year of success for event at Quintard Mall
Story and photos
by Graham Hadley
The East Alabama Boat show notched another successful year as boat dealers filled the Quintard Mall parking lot in Oxford with row after row of a huge variety of watercraft – from WaveRunners to large performance luxury tritoons.
The event, sponsored by AmFirst, was held April 10-12, and featured boats from Poor House Branch Marina, Sylacauga Marine and Wedowee Marine, and vendors like Oxford’s Tackle Box.
Organizer Thomas Shelton, who worked with the City of Oxford to make it all happen, credits the success of the boat show to a combination of great location combined with what the boat dealers bring to the table.
“The mall is the perfect location, at the intersection of two highways, plenty room for the boats and parking,” he said. “We try to pick a place for these events that generates traffic for the local businesses. And the mall has all the amenities – restrooms and the food court, plus the arcade and movie theater and other shops. From a family perspective, it made perfect sense. It makes the show a more inclusive event.
“And the folks at Quintard Mall are great to work with. They were very welcoming and really care about their tenants and do what they can to generate traffic for the mall.”
Shelton said, because they have almost no overhead, it is a very affordable show for the boat dealers, vendors and sponsors. “Almost everything they put into the show goes into marketing it. It’s a very effective way to market and a good way for the sponsor and the dealers to get their money’s worth.”
The show is limited to three dealers with the idea that they bring lots of boats – fishing, ski and wake, pontoons and tritoons, and personal watercraft. Shelton said that works out well because it means those few dealers get all the customer traffic and are much more likely to make sales.
“Because we are so affordable a show, the dealers, for all their work, only have to make a few sales for the event to be profitable for them.”
Shelton, who has a local Alfa insurance agency in Oxford, consults on the boat show and to bring more fishing tournaments to Calhoun County and surrounding areas. He taps into his love of fishing and the water and his experience as a competitive fisherman to help attract the events to the region.
“I am a presenting sponsor for the Alabama Bass Trail, Fishers of Men, Sylacauga Marine Trail and others. In fact, my daughter and I are going to be on the ABT fishing tournament tomorrow on Neely Henry.”
Bringing in big dealers from across the region – Poor House in Talladega County, Wedowee Marine and Sylacauga Marine – is a win-win for the mall and Calhoun County.
“The show was well attended. The dealers said they were happy with sales, and it drew not only local visitors, but people from Mobile, Tuscaloosa, Auburn and parts of Georgia,” said Cher Dulaney, tourism director for the Calhoun County Area Chamber and Visitors Center.
“It brings traffic to the mall and other businesses and highlights that, with all the renovations, the mall is becoming a lifestyle center for the community. Having something regional in reach going on in the parking lot is great for that.
“Its part of the big picture – attracting more and more people to the area.”
With the latest successful show under his belt, Shelton said he is already looking to next year.
“As long as there is interest, we will continue to host the show here. And we have had a lot of interest.”
