Bringing anglers and vendors to Gadsden
Story by Paul South
Staff and submitted photos
In a continuing effort to cast a wider net marketing the Coosa River and the waterway’s lakes and streams into a fly-fishing destination, Gadsden will host its inaugural Fly-Fishing Expo on Jan. 20 and 21, 2024, at The Venue at Coosa Landing.
“We would love for Gadsden to be known as a fly-fishing destination as well as for the other amenities we offer,” says Deborah Hawkins, administrative supervisor of The Venue.
This free expo will host fly-fishing-related vendors and exhibitors of all kinds from the neighboring states and counties at the gleaming 55,000 square foot facility on the banks of the Coosa River.
The fly-fishing event comes on the heels of the successful Alabama Fishing Show at The Venue this past March.
The expo is the latest move by Gadsden to grow fly fishing in the region. The city invested $10,000 to stock the waters around Noccalula Falls with Rainbow trout.
Along with the success of the Alabama Fishing Show last spring, Hawkins credits one man – the owner of Rainbow City Auction and Fly Fishing – who lured the city with the idea for a fly-fishing focused event.
“It was the work and due diligence of Frank Roden that brought this event to Gadsden,” Hawkins says.
A sign of things to come
On the streams around these parts and beyond, Frank Roden is known as “the guy with the tie,” his homage to a more elegant time when fly anglers – clad in hats, shirts, boots, waders and Windsor-knotted neckties – took to the waters. For traditionalists like Roden, the tie seems as important as the right feathered fly or the perfect 10 o’clock-two o’clock cast, the perfect fly-casting motion.
Roden, one of area fly fishing’s most fervent evangelists and an instructor for the iconic fly-fishing merchant Orvis, saw the sport’s growth coming over 20 years ago.
Somewhere around 2001, Roden recalls, he and his wife, Tammy, couldn’t get the gear they wanted locally, even around the state. So, they opened their fly-fishing shop as part of their antique furniture business.
When the couple announced their first fly fishing seminar, locals predicted a sparse turnout, 20-25 people, tops. What occurred was something akin to a fly angling tent revival.
“When the instructors and manufacturers pulled up 15 minutes before we were supposed to start, they had 169 people waiting under the tent. That was just the tip of the iceberg.”
He sees the January event as a positive step for the city and the sport.
“Someone for a long time has needed to bring a fly-fishing expo to the state of Alabama,” Roden says. “Gadsden has that facility right there on the Coosa. They brought a general fishing show to The Venue last spring, and it was huge. They did a great job with it.”
Gadsden has the formula for a fly-fishing show that will mirror the success of last spring’s effort.
“They have the space available,” Roden says. “They have the stuff that can support it around The Venue there (restaurants, gas stations, shops and hotels). Now we just need the wholesalers and dealers.”
The expo is the latest evidence of Gadsden’s commitment to the sport.
“Boy has that been good,” Roden said in a past issue of LakeLife 24/7 Magazine®. “We should give them a lot of credit for putting the winter trout fishery in. Greater Gadsden Area Tourism has done a lot to promote the fly fishing here.”
And organizers hope that tackle, equipment, wholesalers and dealers from across the country come to Gadsden for the expo. After all, fly anglers travel from the streams of Maine to the big waters of Montana and points north, south, east and west.
“Don’t assume that (fly fishers) just fish locally,” Roden says. “They go to the Gulf Coast; they go to the mountains. They travel out west and to the Appalachian chain. We needed (to keep that in mind) when we started hunting new equipment.”
Roden adds, “The sport has grown, not just in the Gadsden area, but to the places people are going. The population of the Gadsden area can travel all over now that they know what they’re looking for.”
A study from Grand View Research quantifies the growth in the popularity of fly fishing through the sale of fly-fishing equipment and apparel, a $3.1 million business in 2022.
The industry is expected to expand at a compound annual growth rate of 4.1 percent.
The increasing popularity of the sport isn’t the only driver. People are drawn to more environmentally friendly sports and sustainability efforts like the fishery stocking areas in Gadsden, as well as the diverse needs and preferences of the fly-fishing community, the study said.
The expo may lure more fly-fishing shops and merchants to the area. Surprisingly, Roden sees that as a positive.
“I think it’s great, Roden says. “Bring ‘em on. I’m not getting a lot of business off the trout fishing because most of the people who come here come here for tourism, and they already had their gear before coming to Gadsden.”
He said many who come to areas like Black Creek to fish move their homes and businesses to the area.
Roden says he doesn’t have to aggressively sell fly fishing in the region. “That’s the good thing. I don’t have to sell it. They come to me looking for it. My business is soft sell.”
While there are skeptics about the future of fly fishing in Etowah and St. Clair counties, Roden points to the Coosa and talks about streams like Black Creek, Big Canoe Creek and the Noccalula Falls area and others.
“Man, that’s a lot of water out there.”
For non-anglers who may be film buffs, the two-day expo will include the Fourth Annual Fly-Fishing Film Festival, beginning at 5 p.m. Saturday. And of course, there are shops and restaurants nearby.
Tickets for the expo are $25. Vendor booths, including tables chairs and power are $200 for the weekend.
Hours for the festival are 10-5 on Saturday with the film festival screening at 5. The festival continues on Sunday from 10-4.
While city officials have not projected the Fly-Fishing Expo’s economic impact, Hawkins is optimistic that local businesses will see a ripple effect – like a rainbow trout jumping in a cool, quiet stream – for the area economy.
“This absolutely will have a ripple effect such as lodging, restaurants, shopping, license fees for the city, gas and other necessities … Since this is our first fly fishing expo, we don’t have a projected economic impact. But we will work as hard as we do for anything else to bring income and awareness to our great city.”
Editor’s Note: For more information on the Fly-Fishing Expo, call 256-549-4587.
