Community continues to expand medical services
Story by Paul South
Photos by Richard Rybka
With the opening in April of Alabama Cancer Care’s new 10,000-square-foot facility overlooking the Coosa River, Gadsden is expanding its healthcare footprint in northeast Alabama.
One of the things that makes Gadsden unique for a city its size, is that it’s home to two full-service hospitals – Gadsden Regional Medical Center and Riverview Regional Medical Center – as well as Encompass Health Rehabilitation Hospital. The city appears to be following the lead of neighboring Birmingham, transitioning in part from a “smokestack economy” to one propelled by the service sector.
It will still recruit manufacturing firms, but leaders are diversifying. “We’ve not abandoned continuing to recruit for manufacturing, we’ve just broadened our scope,” said David Hooks, director of the Gadsden-Etowah Industrial Development Authority.”
Hooks, former executive director of the Alabama Department of Economic and Community Affairs under then-Gov. Jim Folsom, Jr., said Gadsden is becoming a major health care hub serving northeast Alabama and Northwest Georgia.
“I thought it was imperative that we capitalize, not only on keeping those hospitals open, but growing them and adding health care services with them. The cancer centers is one of the first indications of our doing that,” Hooks said.
The push to expand Gadsden’s health care offerings are part of an effort to build a diverse economy, driven by tourism, recreation, health care and industrial growth. The city is also fast becoming a sports and cultural center. City officials hope to transform one-day visits to three-day stays.
“The City of Gadsden has traditionally been viewed as an industrial city,” Hooks said. “As we now move into the 21st century, we are looking to broaden our economic base and become a destination city.”
The $6.5 million center means that residents in a 10-county region won’t have to travel to Birmingham for treatment.
In fact, when he became the IDA director in 2019, he targeted the health care sector as a major component of the area’s economic development drive.
“One of the first things we did was look at the target markets that we had in place and looked at where we should be expanding, and we added two (sectors). We added food and farming, and we added health care.
“Health care has been the fastest growing industrial sector of the last 20 years, and it will continue to be the fastest growing industrial sector for the next 20 years,” Hooks said.
“We have a major health care community in the area; we’re a regional health hub, and there’s no reason for us not to continue to develop that growth,” Hooks said.
Mayor Craig Ford agreed.
“We are constantly looking for ways to grow (health care) in Gadsden and recruit companies that offer different types of services and treatments,” Ford said. “Look at Birmingham and what a great job they have done with UAB and how that complex has really grown that area of the city.”
Gadsden City Council President Kent Back said that while Gadsden Regional offers cancer care, Alabama Cancer Center’s market research shows a need for another cancer care facility.
Back believes the natural beauty of the Coosa riverfront will lift the spirits of patients during their treatments.
“I think that’s going to be a game changer,” Back said. “Most cancer treatment facilities don’t have that kind of amenity. This company has a history. They’ve been successful.”
Studies in Europe and in the United States show that cancer patients who are treated closer to home can have more positive outcomes. Area residents won’t face the travel and parking hassles of a trek to Birmingham.
“If you live in Ider, for example, Birmingham can be pretty intimidating to travel and navigate and park,” Back said. “They’d rather come to Gadsden and get treatment.”
The new center is located on the old National Guard Armory site in an agreement forged during the administration of then-Mayor Sherman Guyton.
Current Mayor Craig Ford said Gadsden was selected as the home for the new, full-service oncology center because of its location. Some 16 new jobs will be created.
The new facility will help the city and county maintain its health care presence to serve Gadsden and the surrounding counties, Hooks said.
“The particular services that this facility will render will allow people that are currently driving out of the county for these services to Birmingham and other areas, to be able to stay close to home and receive the appropriate care that they need here in Etowah County.”
With its proximity to a hospital and to the burgeoning riverfront entertainment district, the growing healthcare facility can fuel Gadsden’s economic growth, both on the Coosa and downtown.
“If you look at what happened in Birmingham with UAB and the resurrection of the southside of Birmingham, Birmingham’s growth has been driven by health care services. I think you can see Gadsden’s economy driven by the health care sector around that facility as well,” Hooks said.
“Gadsden has a similar economic base to what Birmingham used to be, just smaller,” he added. “I think there’s a lot to be learned from that. I think there’s an opportunity for us to redevelop downtown. I think Gadsden has an opportunity to be the gateway to all of northeast Alabama.”
The impact will not be just be felt in Alabama, but reach into Georgia as well. Gadsden has the impetus to improve its services and grow its opportunities, Hooks said.
“We, as a city, need to continue to improve our services, broaden our services and give people a reason to drive in this direction.”
