A success story 15 years and counting
Story by Carol Pappas
Submitted Photos
Eric Housh stepped away from his work desk for a few minutes, taking a short break from his regular consulting job in marketing and sales technology solutions to talk about his ‘other job.’
That alternate work has become a passion of his that has evolved over the years, much like the event itself. He’s been heading up organizing and promoting Logan Martin LakeFest, billed as the South’s largest in-water boat show, since it launched 15 years ago. But as Housh will quickly tell you, it has grown into so much more.
While the focus is on a show for boats, personal watercrafts and even cars and trucks, this outdoor festival at Pell City Lakeside Park boasts something for everybody. It features dozens of lake lifestyle vendors, nonstop entertainment, food trucks, kids’ attractions, a spectacular fireworks show and a host of other events, drawing upwards of 40,000 people each year.
It began as a vision of the late Jerry Woods of Woods Surfside Marina; Fred Casey, former owner of Tradesman Docks; Joe Paul Abbott, developer of Horizons, and Lee Holmes, owner of Sylacauga Marine. They wanted to create an event that would draw people to Logan Martin, not only to browse their boats but to discover how special the lake and lake life really are.
Come May 9-11, LakeFest will celebrate its 15th birthday in a grand way. “We say every year that we are beyond blessed with a community that supports us so well,” Housh said. “All the support makes it easier to do this year in and year out.”
Each year seems to outdo the year that came before it, and the burgeoning crowds attending simply underscore that Housh and company continue to fine tune a winning formula.
This year’s fireworks show will be bigger this year, highlighting special events on Friday night. Veterans from Col. Robert L. Howard State Veterans Home are guests of honor for dinner and the fireworks show, escorted into the festival in a special ceremony saluting them. A record number of veterans attended in 2024.
Veterans, Housh said, always had a special place in Woods’ heart. His brother was killed in Vietnam, and veterans have been a focal point since the beginning of LakeFest.
This year’s version will bring a ‘first’ for LakeFest – an actual wedding will take place on Saturday. A couple had called and asked if it was possible to exchange their vows at LakeFest, and “we thought it was a crazy cool idea. All in attendance at LakeFest will be guests at the wedding,” Housh said. “We’ll have other fun stuff Saturday night. It will be a party atmosphere, something fun I think everybody will enjoy.”
Entertainment for the weekend will be centerstage and represent just about every genre possible. They are even looking to add bluegrass this year to its lineup of country, rock, folk and more. Prizes and giveaways will be awarded throughout the weekend.
Many hands are responsible for this unfolding success story. Justin Hogeland partners with Housh to oversee and plan this huge outdoor festival. Judy Carr and Kasey Flurry keep logistics running smoothly. And an army of volunteers – from golf cart shuttle drivers to traffic directors to helping hands wherever needed – report for duty early and stay late, ensuring the safety and enjoyment of the crowds that attend.
The sponsors make the whole event possible, and the vendors and entertainment help give it its wide-ranging appeal. The Splash Pad is sponsored free for kids Friday and Saturday, and for mothers, it’s Mimosas for Moms – free Mimosas and a rose on Sunday, honoring them on Mother’s Day.
LakeFest returns the favor, giving back to the community each year through its profits earmarked for charities as well as upgrades for Lakeside Park. The large Jerry Woods Memorial Pavilion, new docks and other improvements are courtesy of funding from LakeFest’s nonprofit, The Logan Martin Charity Foundation.
“We’re really proud of that. It’s been in our DNA to give back to the community,” Housh said, pointing to the early vision of Woods. True to that mission, LakeFest has generated more than $500,000 for over 30 different nonprofit organizations over the past 15 years.
