Neely Henry Lake Association

Group aces poker run and its mission

Story by Katie Bohannon
Photos by Mackenzie Free

Summer 2022 garnered much interest for Neely Henry Lake, with a full house of supportive participants hitting the water for Neely Henry Lake Association’s Poker Run. While boaters soaked in the sun and crossed their fingers for a royal flush, the event served as an exceptionally successful fundraiser for local and neighboring communities.

Grabbing a playing card

Original founding NHLA board member and officer Hap Bryant inspired the poker run, designing the idea from his past as a motorcycle rider. Bryant and his fellow bikers often participated in poker runs – racing to designated stops and collecting cards along the way – with the hopes of ending the route with a winning hand.

While Bryant never dissuaded a victory, he expressed that the true joy the event produced came from the camaraderie he and the other bike-enthusiasts shared. Although Bryant himself has since passed away, the NHLA’s own poker run channeled his joviality into planning its event, dedicating the fundraiser in his memory.

The poker run mirrored Bryant’s bike design, replacing motorcycles with boats. NHLA’s event committee – alongside board members Randy Elrod, Stace Beecham and Hugh Stump, led the effort. They established five points up and down Neely Henry Lake, positioning greeters at each stop to give boaters the opportunity to select a card.

The race was not timed, with the mentality that boaters could leisurely cruise from one point to another, enjoying a peaceful and fun day on the lake.

“We strive to communicate to the public how important our lake is – environmentally and economically,” said NHLA President Dave Tumlin, describing how the poker run reinforced the association’s mission. “Our mission is to preserve, protect and improve life on the Coosa River. With such a great turnout, I learned how much our communities love and appreciate our lake, and how in working as a team, we can help introduce even more people to the joy and pleasure of spending time on a clean and safe lake.”

Over 150 dedicated members and families, who all share a common focus to protect and preserve the natural asset in Neely Henry Lake and surrounding waterways, comprise NHLA’s membership.

On a mission

The organization sponsors and co-sponsors several local projects throughout the year. The poker run supported the association’s Annual Christmas Boat Parade, an event it created and a collaborative effort with Downtown Gadsden, Inc. It integrates the parade with First Friday and the city’s tree lighting.

The association also coordinates with Southside and Rainbow City to promote parades for both municipalities, generating more and more spectators each year, gathering crowds looking forward to the countless twinkling lights, music and holiday festivities.

Most recently, the association partnered with Rainbow City and Southside to debut “Dinner and a Movie” at the new Southside marina, which supported Southside Elementary School. Families flocked to the waterfront property, with 800 attendees – both on land and boat – grabbing snacks from local food vendors as they watched the iconic classic, Jaws.

Studying the course

“At our bimonthly meetings, we have expert speakers that help communicate various subjects, including environmental importance, safety and history of the lake,” said Tumlin, discussing the significance of supporting these projects. “Recent speakers have talked on a major fish study going on, with changes to shoreline construction rules and other similar topics. Three years ago, with support from Greater Gadsden Area Tourism, we had Jacksonville State University complete an economic impact study of Neely Henry Lake on Etowah County. The results were startling. The study found that Neely Henry Lake had annual economic activity of $523,731,618 to Etowah County! If you add in Calhoun and St. Clair counties, the annual activity number is $570,663,991!”

The association partners with Alabama Power each year to build and deploy fish habitats in various locations on the lake, while supporting the Renew Our Rivers project alongside frequent educational programs geared toward improving the quality and appreciation of the lake.

In October, in collaboration with Alabama Power, the association will build 100 “spider blocks,” long-lasting structures that attract bait and game fish, to promote the sport at a world-class level. Though in years past the structures were deployed out of Rainbow City Landing and River Rocks Landing, this year, the association will build out of Greensport Marina on Neely Henry’s St. Clair side.

While the association commits itself to treasuring the enrichment and value the lake and local waterways generates for its community, opportunities such as the poker run arise as an outlet of support to fulfill its mission. It’s a purpose that those affiliated with the association strive to preserve, not only for themselves, but for the future of the beloved place they call home.

“Our team is fully committed to the future of Neely Henry Lake,” said Tumlin. “We hope that the actions we take, be it education on the environment, improving the quality of water and habitat or helping us all to better appreciate our lake, will allow our kids and grandkids to enjoy this magnificent natural asset for many decades to come.”

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