Job Description
Our Mission
Unlock our students' limitless potential, together, for extraordinary futures.
The Opportunity
We're seeking a hands-on marketing campaign specialist who thrives on rolling up their sleeves and executing comprehensive marketing campaigns from conception to completion. This role is perfect for a do-it-yourself marketer who can both develop strategic campaign plans AND personally create the ads, copy, landing pages, and content needed to bring those strategies to life.
This is a hands-on role - you'll be the one personally building campaigns, writing copy, creating digital assets, and optimizing performance, working closely with the Regional Digital Marketer to build a strong growth strategy.
What You'll Actually Be Doing Day-to-Day
Strategic Planning & Hands-On Execution
Develop regional marketing strategy - then personally execute every element yourself
Write compelling ad copy for Facebook, Google, LinkedIn, and other digital platforms
Build landing pages from scratch using page builders and optimize for conversions
Create presentation materials for webinars, partnerships and educational expos
Collaborating with content team, designers and the regional digital marketer to build comprehensive campaigns and content targeting the US, Canada and LATAM markets
Who Will You Work With?
Regional Digital Marketer - They’ll take care of launching and reporting on campaigns, you’ll work closely with them to optimize
Local Marketing team - You’ll work with them to create campaigns and other marketing materials for the US/CA & LATAM markets
Content and PR Marketer - You’ll work with them to find opportunities to create content that resonates with the audience
USCA Sales Team
The Perfect Fit
You're someone who gets energized by wearing multiple hats and prefers to build campaigns yourself rather than delegate. You see the big picture strategically but love diving into the tactical details of execution.
Essential Experience
3-5 years of hands-on marketing where you personally created and managed campaigns
Proven experience writing high-converting copy for ads, emails, and landing pages
Experience managing paid advertising across META, Google Ads, and other platforms (not the technical side)
Email marketing platform expertise
Content creation skills - you can write blog posts, social content, and educational materials
Analytics and optimization mindset
What Makes You Stand Out
Self-starter mentality - you see what needs to be done and do it without waiting for direction
Creative problem solver who can generate fresh campaign ideas and test them quickly
Detail-oriented executor who ensures every campaign element is polished and professional
Data-driven optimizer who makes decisions based on performance metrics, not assumptions
Adaptable communicator who can write for different audiences and channels effectively
Bonus Points
Experience in education or online learning markets
Familiarity with CRM systems (Hubspot, Salesforce, etc.) and lead scoring
Experience with Zoom or similar webinar platforms and event marketing
Location & Working Hours
This is a fully remote role open to candidates based in the US, Canada and Latin America. You'll need to work within US/LATAM time zones to collaborate in real time with the USCA team.
Our Hiring Process
Apply
– submit your CV and answer a few short screening questions
Video questions
– record short answers to three questions
First round interview
Case study
– a practical marketing task
Final group interview
with the team
Job Tags
Local area, Remote work