St. Clair County-based Partners by Design, creators of Discover St. Clair Magazine and the LakeLife 24/7® brand of lake apparel and accessories, is launching its newest venture, LakeLife 24/7 Magazine® on May 7.
This magazine will capture life along Logan Martin and Neely Henry lakes. “These incredible treasures of the Coosa River in St. Clair, Talladega, Calhoun and Etowah counties are just that – treasures – to be discovered, enjoyed and savored,” said Carol Pappas, president and CEO of the company. “And that’s precisely the aim of this new magazine and its digital components.”
This lake lifestyle magazine will be unrivaled in its content, bringing you the essence of life on the lake as Partners has already shown it can do through Discover St. Clair Magazine, now in its 10th successful year of publication. In addition, Partners created its own LakeLife™ and LakeLife 24/7® brands several years ago, and it has grown into an e-commerce website, lakelife247.com, featuring apparel and accessories for 15 Alabama lakes along with the national brand. A brick-and-mortar LakeLife™ shop opened in historic downtown Pell City three years ago.
“With the growth of our LakeLife 24/7® brand, we saw the magazine as a natural next step. It is an opportunity to open another avenue of telling the story of life on the lake and who better to tell that story than a group of veteran journalists, photographers, web and graphic designers?” Pappas said.
“In addition to this high-quality publication you’ll be proud to display on your coffee table, award-winning writers will bring you the stories of life on Logan Martin and Neely Henry that you’ll savor for a long time to come,” she said. “Beautiful photography, stunning video, digital advertising, digital page-turning edition, web extras, social media promotion and electronic newsletters will focus on life along our lakes as no other can. It is truly going to be a multimedia experience that keeps our readers abreast of the goings-on up and down our lakes.”
The print magazine will be published and distributed free of charge on the first Friday every two months, beginning in May and on the opposite months Discover is published. “We chose May as our beginning date for this inaugural issue because this is yet another new beginning for our company. It also coincides with what is traditionally seen as the beginning of ‘lake season.’” As a lake resident herself, Pappas noted, “Of course, lake season really lasts all year long. Spectacular sunsets, inspiring sunrises and shimmering water – it’s something you never grow tired of.”
Thousands of LakeLife 24/7 Magazines® will be distributed in high traffic areas around both lakes, reaching readers in St. Clair, Talladega, Etowah and Calhoun counties. Like Discover, it also will be available by subscription at a nominal annual cost.
Content in the magazine centers on the people, places and things that set lake life apart from other lifestyles. Every issuefeatures an historic piece, the story of days gone by on the lakes and the river before them. It takes you inside the kitchens of some of Logan Martin and Neely Henry’s best cooks and out on the open water as B.A.S.S. pro and fishing guide Zeke Gossett offers tips on how to catch the big ones.
The magazine strives to keep readers up to date on the latest trends in boating, water toys and lake life activities. Want to know about events on and around the lake? Pappas predicts Take 5 will be the go-to source in print and digitally.
“We are tremendously excited about this latest step for our company,” Pappas said. “Since we opened Partners by Design as a boutique marketing firm 11 years ago, we have always dubbed ourselves ‘the storytellers’ because the story is at the heart of everything we do, no matter the platform, no matter the messaging.
“This magazine gives us yet another opportunity to tell engaging stories of life on our lakes, and we hope readers will be drawn to them for years to come – just like our lakes.”