East Alabama Boat Show

Story and photos
by Graham Hadley

The East Alabama Boat show notched another successful year as boat dealers filled the Quintard Mall parking lot in Oxford with row after row of a huge variety of watercraft – from WaveRunners to large performance luxury tritoons.

Vanessa and Clyde Keel from Lincoln try out a personal watercraft

The event, sponsored by AmFirst, was held April 10-12, and featured boats from Poor House Branch Marina, Sylacauga Marine and Wedowee Marine, and vendors like Oxford’s Tackle Box.

Organizer Thomas Shelton, who worked with the City of Oxford to make it all happen, credits the success of the boat show to a combination of great location combined with what the boat dealers bring to the table.

“The mall is the perfect location, at the intersection of two highways, plenty room for the boats and parking,” he said. “We try to pick a place for these events that generates traffic for the local businesses. And the mall has all the amenities – restrooms and the food court, plus the arcade and movie theater and other shops. From a family perspective, it made perfect sense. It makes the show a more inclusive event.

“And the folks at Quintard Mall are great to work with. They were very welcoming and really care about their tenants and do what they can to generate traffic for the mall.”

Shelton said, because they have almost no overhead, it is a very affordable show for the boat dealers, vendors and sponsors. “Almost everything they put into the show goes into marketing it. It’s a very effective way to market and a good way for the sponsor and the dealers to get their money’s worth.”

Oxford’s Tackle Box was on hand to show off fishing gear

The show is limited to three dealers with the idea that they bring lots of boats – fishing, ski and wake, pontoons and tritoons, and personal watercraft. Shelton said that works out well because it means those few dealers get all the customer traffic and are much more likely to make sales.

“Because we are so affordable a show, the dealers, for all their work, only have to make a few sales for the event to be profitable for them.”

Shelton, who has a local Alfa insurance agency in Oxford, consults on the boat show and to bring more fishing tournaments to Calhoun County and surrounding areas. He taps into his love of fishing and the water and his experience as a competitive fisherman to help attract the events to the region.

“I am a presenting sponsor for the Alabama Bass Trail, Fishers of Men, Sylacauga Marine Trail and others. In fact, my daughter and I are going to be on the ABT fishing tournament tomorrow on Neely Henry.”

Bringing in big dealers from across the region – Poor House in Talladega County, Wedowee Marine and Sylacauga Marine – is a win-win for the mall and Calhoun County.

Something for everyone: bass boats, wake boats and pontoons

“The show was well attended. The dealers said they were happy with sales, and it drew not only local visitors, but people from Mobile, Tuscaloosa, Auburn and parts of Georgia,” said Cher Dulaney, tourism director for the Calhoun County Area Chamber and Visitors Center.

“It brings traffic to the mall and other businesses and highlights that, with all the renovations, the mall is becoming a lifestyle center for the community. Having something regional in reach going on in the parking lot is great for that.

“Its part of the big picture – attracting more and more people to the area.”

With the latest successful show under his belt, Shelton said he is already looking to next year.

“As long as there is interest, we will continue to host the show here. And we have had a lot of interest.”

Mike Pegg’s Amazing Things

Pinball machines, guitars and more —
Local tinkerer makes the magic happen

Story by Graham Hadley
Photos by Richard Rybka,
Graham Hadley and
contributed by Mike Pegg

Sitting by Choccolocco Creek at the northern edge of Munford is a house full of wonders, and they are all the work of one man.

From professional-quality custom guitars to full-size pinball machines, there is not much Mike Pegg can’t design and build, and in his spare time, he works a full-time job and races motorcycles.

“I am just a tinkerer. My family were all tinkerers,” he said.

Originally from Ohio, Mike says he grew up basically “in the middle of nowhere. If something broke, you had to fix it yourself. My grandfather was one of the greatest tinkerers I ever knew. He was a lineman and taught me woodworking and how to drive nails as a kid.”

Those skills formed the foundation for Mike’s love of making things … that and necessity – his father was in the Army, and they moved around a lot, and money could be tight.

“I have been playing guitar most of my life. My first guitar was an acoustic from Sears when I was 11, but the action on it was very high” and it was not much fun to play. “Mom saved for a year to buy me my first electric.”

Mike wanted something better, and good guitars don’t come cheap – so he did what comes so naturally to him, he started making his own.

Mike with his version of the classic Ibanez Steve Vai guitar

“I would buy cheap guitars – 40-or-50-dollar guitars – and make one good one. One would have a good neck, another a good body, another good electronics.”

Today, Mike builds them from the ground up and markets them under his brand – Bigg Deal Customs, which covers everything he makes. (He says the extra G in Bigg is courtesy of his son who jumped on the name after a friend called Mike a big deal).

“About eight years ago, I started getting serious. I put together a guitar based on the Ibanez JEM777 Steve Vai Signature, the one with the cutout handle in the body. I put a bunch of coats of different colored paint on it and then sanded it through, but not all the way to the wood,” he said. “It makes it look like a star going nova.”

After that, his guitar hobby took off. Mike was making all kinds of custom guitars – many with unique features like vintage vacuum tubes embedded in the body that would light up. He even created one that had a built-in theremin – an electronic instrument that is controlled without actually touching the instrument.

Under his Bigg Deal branding, he sold the guitars online and through local shops in Calhoun County and surrounding areas. Today, Mike focuses mostly on specific custom builds requested by his customers.

“I can make a very affordable guitar for under $600. On those, I buy the necks, I don’t make them, and then cut out the body. For $1,200 or more, I build everything,” he said. “The bodies are always a work of art, but I do want people to play them. … I now have sold guitars all over the world.”

Alabama musician Bo Bice of American Idol fame bought five Bigg Deal guitars from Mike.

“He called up and said he wanted to buy a guitar from me. I thought it was a friend playing a joke on me, so I hung up. He called back and sang for me. He ended up buying five guitars. The guy was as nice as everyone says he is. It really opened up some doors for me.”

Guitars were kind of a stepping-stone for Mike’s next project – building full-size custom pinball machines.

“I have always been a huge pinball guy. In Ohio, back in the 1970s, there was a gas station near our house that had a machine in it. I would play until they were about ready to throw me out. I just got hooked. I love the sounds, the feedback, the lights,” he said.

“In August of last year, I got the idea that if I can build guitars, I can build a pinball machine.”

Bo Bice signing a guitar for Mike Pegg, Munford, Alabama

And he can – the proof of which is sitting in his living room next to another commercially built machine, but it turned out to be a good bit more work and money than he had anticipated.

“There is 800 feet of wiring in that. I originally tried to salvage some old used ones, but I only got a few parts from those,” he said. He had to build everything from scratch and buy all new electronic and other parts. “It took me a year to do, and I am still working on the sounds.”

There were a few bumps along the way, including having to completely rebuild his completed playing field after dropping the original.

“And parts are not cheap. They have started making the machines again, and those are getting cheaper, but not the parts,” he said.

Mike said he gets a lot of help from other pinball enthusiasts, whose knowledge and access to parts make his latest endeavor possible.

“These pinball guys are just mind-blowing. They have been a huge support. I even had one who sent me a part I was looking for for free,” he said.

He has started on his second machine while he works with someone who is familiar with the sound systems in iconic Bally machines on the effects for the first one. He has big plans for his second build – including features that allow for multiple balls on the field at a time.

When he is not at work as a maintenance supervisor for an aluminum company, he races, and not rarely, wins offroad motorcycle enduro and hare scramble events. His bike and riding gear are often as colorful as his guitars and pinball machines. He even finds time for some pinball tournaments.

“I remember dragging the girlfriend to a tournament in Pelham,” he said.

To relax and wind down, he has friends over to play pinball on his machine or one of several vintage machines he has collected, including one called Big Deal (one G), and plays guitar and hangs out on his porch overlooking Choccolocco Creek.

Mike is loving every minute of it.

“I have all these amazing things happen to me. It’s almost a Forest Gump kind of thing. I have made all these great friends,” he said.

And though he is just getting started in the pinball business, he is already making a name for himself and appeared on the Pinball Innovators & Makers podcast, hosted by Dan Rosenstein.

Editor’s Note: You can check out the podcast and videos of Mike doing just about everything online. Bigg Deal has its own Facebook page and links to his YouTube video channel.