Gadsden museum finding new ways to promote art for generations to come
When Ray Wetzel was in high school in Hokes Bluff, there was no art program. But through encouragement and mentoring, he followed his passion into college and emerged with a Fine Arts degree in painting.
Now, as director of Gadsden Museum of Art, Wetzel wants to provide to young people opportunities he lacked early on by promoting the arts in new and innovative ways.
May 8-9, art will take center stage – or in this case, center street – as Arts Trail on Broad arrives for its inaugural event sponsored by Alabama Arts Trail, City of Gadsden and Gadsden Museum of Art.
Feeling Light Headed by Stacy Holloway
The Arts Trail is a project of the Alabama Visual Arts Network which has been linking artists’ studios around the state for more than 60 years.
Arts Trail on Broad was “birthed” from the successes of Gadsden Arts Council’s Artoberfest in October in Alabama City, which seeks to bring arts to life around different arts organizations, such as music, dance and theatre.
Wetzel is a board member with Alabama Visual Arts Network and wanted to merge the idea with art as the centerpiece of a Broad Street event. It brings art groups to Gadsden in various mediums. There will be sculptures, murals, metal and iron works, painting and more with artist demonstrations up and down Broad Street.
Demonstrating artists will actively share their creative process with the public (for example: live painting, ceramics, printmaking, sculpture, fiber, mixed media), while also having the opportunity to present and sell their work.
Friday’s events begin at 11 with demonstrations for high school students. The first leg of the two-day event is talking to young people – professional artists sharing their experiences, said Wetzel. “Art is a billion-dollar industry. It’s not a dead- end career. We want to encourage children to go into this field.”
Alabama Contemporary Art Center will bring “big name artists” to Gadsden, Wetzel said, heightening the draw of this new event.
True Colors, an Etowah County Schools art program for underserved students, will have an exhibition reception from 5 p.m. to 8 p.m. at Gadsden Museum of Art, and free music of all types will be performed throughout the weekend.
Works by Jonathan Peterson
Entertainment is nonstop on Friday night.
Maypole performance by the Downtown Dance Conservatory (6 p.m.) at Mary G. Hardin Center for Cultural Arts
Piano concert by Eden Brent (7 p.m.) at Mary G. Hardin Center for Cultural Arts
Me & My Knife (8 p.m.) and
Quintron and Miss Pussycat (9 p.m.) on the street by the Gadsden Museum of Art
Live music will be performed by:
Sam and The Big Boys (6:30 p.m.)
Phantom Eye (7:30 p.m.)
The Laborers (8:30 p.m.)
Brotha Josh (9:30 p.m.)
The Golden Flakes (10:30 p.m.)
Saturday begins at 9 a.m. with a Mother’s Day Market with over 30 art vendors, Chompshop Cardboard Sculpture Contest and directed drawing workshops.
From 11-1, Jacksonville State University will offer portfolio reviews and critiques. And all day long will feature a bounce house and food trucks. l
Editor’s Note: Performance times are subject to change. Please visit this page for the latest show times: gadsdenmuseum.com/all-events
A new campaign celebrating this city’s big-city feel and small town charm is up and running. Its message? “Gotta Get to Gadsden.”
The social media and advertising blitz, funded through a $20,000 grant from the Innovate Alabama Network makes the pitch that the combination of modern technology and Gadsden’s proximity to Birmingham, Atlanta, Huntsville and Chattanooga make Gadsden an ideal place to work and live.
The genesis of the campaign took root during a City Hall brainstorming session in John Moore’s office. Moore serves as Gadsden’s director of economic development. Gotta Get to Gadsden is a joint effort by the city and the Gadsden-Etowah Industrial Development Authority.
“We were looking at branding the city, but then we turned it into an industrial development campaign that we could use on a regional basis,” Moore said. “At that point, Tina King wrote the grant application to Innovate Alabama for website development and commercial creation.”
The target audience for the media effort are workers in the Southeast to areas an easy commute from Gadsden.
“Right now, we’re targeting the Southeast region, those people who possibly live in Atlanta, where they’re paying $2,500-$3,000 a month to work from home. We’re asking them to come to Gadsden, where the cost of living is a third of what they would pay in these big cities.”
He added, “We have the amenities of the Coosa River, Noccalula Falls and our cool downtown. That’s what the commercials focus on.”
For now, the social media reach of the campaign will focus on a specific slice of the regional pie. “Right now, we’ll probably target through social media, and we’ll be very specific on age groups and the type of demographics that we target in social media. We’ll be looking at within 200 miles of Gadsden with a higher income. And we’re going to want to have the outdoor enthusiasts.”
Why not? “If you think about it, if we can recruit 200 stay-at-home workers to come to Gadsden, that’s just like landing a plant that employs 200 workers. Our question is, if you could live anywhere, why would you not live here?”
The campaign will have a seasonal bent. Right now, with all the holiday-related events going on in Gadsden, that’s a natural fit. The campaign will re-emerge in the spring, with the Coosa River and recreation taking center stage.
The campaign comes at a time when Gadsden is on the move. “We’re growing. We’re growing fast. But we’re growing in the right way,” said Gadsden Mayor Craig Ford. “We’re bringing in the right people.”
Gadsden’s predecessors left Ford and the City Council with a large pool of undesignated funds. “We were able to do a lot of economic projects we started then it was post COVID … and we started breaking ground everywhere and everybody started noticing Gadsden,” Ford said. “We’ve got a river that runs right through. We’ve got the mountains. We’ve got two hospitals. It’s a great economic sector.”
From 8 to 5 every day, “our population triples. People come from places like Rainbow City to work, then they go back home. We’re growing, and we’re not landlocked because we’re trying to annex everywhere we can.”
Gadsden also faces a housing shortage.
“It’s not just low-income housing,” Ford said. “It’s the $500,000-$700,000 homes that would be $1 million to $1.5 million homes in Birmingham. So, we’re working with our real estate people, our homebuilders. I was born and raised here, and I’ve never seen growth like we have now in Gadsden.”
But the Gotta Get To Gadsden campaign isn’t just aimed at remote workers. It also serves as a reminder to folks who already call the city and surrounding areas home, Moore said.
“Sometimes it’s just good to remind people of the good things going on in your city,” he said. “You sometimes have to remind people of how good they really have it.”
He called it “a twofold system where you’re targeting remote workers. But you’re also branding and reminding everyone that Gadsden is a great place to live.”
When Ford took office, people were leaving the city, Moore said. Now, surrounding areas are trying to be annexed in, Moore said.
“It’s crazy,” Moore said.
Ford put it simply. “Life in Gadsden promises a high quality of life. Gadsden is a great place to visit and once you get here, you won’t leave. You’ll love it. People’s quality of life will improve 10 times by moving to Gadsden,” he said
“You gotta get to Gadsden. That’s the most important thing.”
Editor’s Note:For more on Gotta Get to Gadsden, visit its website, GottaGetToGadsden.com
Story by Paul South Photos by Graham Hadley Submitted photos
In her off time, Janet Tarrance enjoys crafting healthy, mouth-watering recipes for family and friends.
In her job as director of special events for this growing Coosa River city, Tarrance cooks up feasts of entertainment for Etowah and surrounding counties, including Gadsden’s Summer Concert Series and some sizzling tribute bands celebrating the music of Eagles, Prince and Taylor Swift.
For Tarrance and her staff, whipping up events like the Summer Concert Series make them feel like chefs at a bistro where fun is the specialty of the house.
“I actually never thought about it in that way, but yeah, planning an event is like planning a meal,” Tarrance said. “You’ve got to have all the right ingredients to make the meal taste good.”
The tasty tribute acts are but a slice of the fun on tap at the historic Mort Glosser Amphitheater – known to locals as “The Amp” – for music lovers of all ages. The Tribute Series as well as the Summer Concert Series are sponsored by Sam Boswell Honda.
While the summer series is free, the tribute shows are $10 per person. Food trucks and pop-up bars are on hand for hungry and thirsty concertgoers.
Nashville-based “7 Bridges: The Ultimate Eagles Tribute Band,” performed May 30. Rolling Stone called 7 Bridges “The best Eagles tribute band on Earth.”
“The Purple Madness: America’s No. 1 Prince Experience Band” performed June 5, when Gadsden got a chance to party like it was 1999.
Taken in the early 1940s, this image captures a special event held in honor of a group of young soldiers preparing to leave for war
On July 19, the Taylor Swift Experience takes the stage, a treat for Swifties of all ages. For the Tribute Series, tickets are available at cityofgadsden.com/tributeseries.
Now in its 16th year, the Summer Concert Series not only celebrates great artists and their music, but also one of northeast Alabama’s great venues. The Amp was built in 1935 as part of the New Deal’s Works Progress Administration.
Built from native sandstone, the 2,000-seat amphitheater has hosted an array of events in its 90 years, from sendoff and homecoming ceremonies for area World War II soldiers and sailors to boxing and wrestling matches and fishing tournament weigh-ins – even weddings.
“The amphitheater is an older venue, but it has so much history, and it’s right here in historic downtown Gadsden,” Tarrance said. “It’s a really beautiful space — it truly is. I’m so glad we’re still using it. It’s such a unique and special venue.”
In June, the series featured the Boot Scootin’ Boogie Nights Band, a 90’s country cover act named for the monster Brooks and Dunn hit from the era.
On Independence Day, revelers can celebrate our nation’s 249th birthday with Nash County, a band that rocks country covers and 1980s rock n’ roll.
Purple Madness front man Bobby Miller gives a shout out to Gadsden
Down through the years, the Summer and Tribute Series offer something for all ages, from R&B to funk and soul, to country and Southern rock. Crowds as large as 1,800 filled the seats for the shows.
“That’s one thing that we really strive for,” Tarrance said. “We offer something at some point that will appeal to everyone. Sometime during the Series we will have something for everybody.”
The concerts at The Amp have become something of an after party for Gadsden’s First Friday celebrations downtown. First Fridays feature multiple musicians on nearly every corner of the city’s historic downtown and give local restaurants and shops a chance to draw new and returning visitors as well as locals. Thousands attend every First Friday.
“We’ve seen that people want that. They want entertainment. They want something to do,” said Gadsden City Council President Kent Back. “We’ve got a one-of-a-kind facility in the amphitheater. “It’s really, really neat. It sits on the banks of the Coosa and it’s beautiful.”
The Amp is at the heart of Gadsden’s drive to become a fun destination. On Facebook and X, formerly known as Twitter, the city trumpets #GottaGetToGadsden to promote the downtown area. Downtown Gadsden, Inc., is one of the city’s drivers in growing downtown.
“I think that the amphitheater is sitting real pretty because it’s right in the center, and we want to bring in the tribute bands and bigger acts,” Tarrance said. “Whether it is like an older rock band or country performer, or an up-and-coming performer, there’s a lot we can do here at The Amp.”
Tarrance has worked for the city for more than 17 years after nearly two decades at the local YMCA. She loves the energy and excitement surrounding the city and its growth under the leadership of Mayor Craig Ford and the city council.
Full house for Prince tribute band Purple Madness
“If you can’t get excited around them, I don’t know what would get you excited. They love the city, and they want to do more,” Tarrance said. “It’s very infectious.”
Tarrance and her staff bring that same energy to planning Gadsden’s special events, but she’s quick to point out, she’s not a one-woman show.
“Our department creates fun for others to enjoy,” she said. “I love seeing people at our events with smiles on their faces, truly enjoying themselves. It’s especially exciting when we get into brainstorming mode — building an event from start to finish — and then seeing it all come together. I love that end result.”
She added, “Gadsden is a fun town. We want people to come here — to visit the amphitheater, shop downtown, to explore Noccalula Falls and enjoy our river. Gadsden has so much to offer, and it’s growing. We just hope people can see the hard work behind the scenes. Everyone is coming together to make Gadsden a great place to be.” l
Editor’s Note:Tickets to the Summer Concert Series are free and are scheduled into July.
Story by Roxann Edsall Photos by Graham Hadley Submitted Photos
Unusual, exciting, bold … all positive terms for the adventurer. If you seek exciting escapades, exhilarating exploits or prodigious pursuits, the Gadsden area is a place you should check out.
With a renewed passion for sharing all the area has to offer, Greater Gadsden Area Tourism invites adventure-seekers of all levels to explore their expansive list of upcoming cultural, recreational and adventure-filled special events.
“Adventure Begins Here” is the new tourism slogan, one which is punctuated by events like the annual Barbarian Challenge. The six-mile race is scheduled for June 15 through rugged terrain, including 20 obstacles and through the gorge of the 90-foot waterfall at Noccalula Falls.
Noccalula Falls
If that’s not to your liking, then maybe the thrill of finding treasures in the World’s Longest Yard Sale is a better fit. Held the first weekend of August, this 690-mile odyssey offers six states worth of pre-owned plunder stretching from Gadsden to Hudson, Michigan.
The city’s most well-known treasure is the 500-acre Noccalula Falls Park, situated at the foot of the Appalachian Mountains. The park’s iconic falls are prominently featured in the new Greater Gadsden Area tourism logo.
Activities beyond viewing the falls include camping, mountain biking, mini golf, fly fishing, a petting zoo, a miniature train, botanical gardens, Veterans’ Park and a wedding chapel. They host an art event twice a year called “Art on the Rocks,” the next one scheduled for September. At this event you can view and purchase all types of art and craft items.
“Christmas at the Falls,” featuring over a million lights illuminating the park, drew over 80,000 visitors this past year, opening on Thanksgiving night and running through New Year’s Eve.
Attracting visitors to the greater Gadsden area to spend one or more nights is the goal of the tourism board, whose website touts the city’s offerings as “boundless opportunities for outdoor recreation.” Funded through the lodging tax, the tourism board is celebrating its 15th year of existence promoting the greater Gadsden area, which, in addition to Gadsden, includes Rainbow City, Southside, Attalla, Glencoe, Hokes Bluff, Sardis City, and Altoona.
Executive Director of the Greater Gadsden Area Tourism Tina Morrison came to the job less than a year ago from a similar position in Athens, Alabama. The nameplate on her desk reads, “Tina Morrison, Magic Maker,” and she makes it a priority to live up to that.
She traveled the world with an engineering and construction firm for 10 years before returning to the United States and taking a job in Perdido Key, Fla., as their chamber and visitor’s center executive director.
Downtown carriage tours
Six weeks after taking the Perdido job, she was mitigating a crisis caused by a huge oil spill, which seriously threatened the tourism industry. She secured a $1 million grant and led a campaign called “The Coast Is Clear,” which helped people see the conditions of the beach. “We would go across the street every single day and take video of the beach and post it on the website.” That effort was a major victory for tourism in the Perdido area.
Morrison brings that same enthusiasm and head-on problem solving to Etowah County. She got right to work in Gadsden, developing the new logo and branding following the ribbon cutting on their new location on Broad Street. They are in the downtown civic center, a building which also houses the City of Gadsden Parks and Recreation department and the city’s event rental office.
“We’re also working on a brand-new visitor’s guide,” says Morrison. “It will have less text, more pictures, and lots of QR codes. You’ll be able to click on the QR code and immediately get more information about that event or restaurant. Information to make a visitor’s stay more complete and enjoyable will be just a click away.”
The Alabama Department of Tourism has declared 2024 the Year of Alabama Food. “To promote that, we’ve produced an awesome print ad promoting area food establishments and are working on some special restaurant events in August,” adds Morrison. “We’re also working on producing some packaged itineraries for guests, so they can have a list of things for them to do to spend the day, the weekend, or longer.”
Morrison is quick to credit Administrative Assistant Cheryl Pate, the other half of the tourism staff, as her partner in progress. “She’s great. She’s been here for five years and is amazing.”
She also credits the mayor’s office with inspiring a new sense of excitement in the city. “He (Craig Ford) has been here about two years and is lighting a fire under the town,” says Morrison. “We’re working together as never before.” They also work closely with the Gadsden special events department and Downtown Gadsden, a member-based group that promotes the downtown area.
Communicating scheduled events to prospective visitors and to service providers within the area is a priority for Morrison and Pate. They host quarterly lodging meetings with hotel and campground operators to listen to their needs and to share information on upcoming events that could draw in visitors.
The tourism board has taken over the Etowah County Event Calendar, where visitors can see all the upcoming events in one comprehensive listing. “Since we started that in September, our visitor numbers on that site have increased from 6,000 to 10,000,” said Morrison. “People can scan the QR code in our new visitors guide or go to www.greatergadsden.com/events to view the whole list.”
Gadsden is home to both art festivals and museums
Morrison admits that when she moved to the area, she was shocked by the area’s diversity in cultural arts. “It’s the biggest secret,” she said, telling of the incredible collections currently housed at the Gadsden Museum of Art and its next-door neighbor, Mary G. Harden Cultural Arts Center. “There’s a pretty amazing cigar box guitar collection on permanent display there.” Twice a year, Noccalula Falls hosts an event called “Art on the Rocks.”
This summer, the Downtown Gadsden group will continue hosting First Fridays, with businesses staying open late, followed by free concerts at The Amp. Country group Nash County will perform July 5 and Rubik Groove (80s and 90s rock) is scheduled for Aug. 2. In October, you can enjoy wine and cheese overlooking the water at “Sunset Sips.” During this event, Memorial Bridge is temporarily closed and transformed into a pedestrian gathering spot.
Enjoy that wine. Hike that trail. Challenge your body to perform like a barbarian. Refine your artistic acuity. There are so many options for fun and adventure throughout the year. Go ahead and check out their calendar. You may want to add it to yours.
Story by Elaine Hobson Miller Photos by Mandy Baughn
According to the New Oxford American Dictionary, to repurpose is to “adapt for use in a different purpose.” That’s the perfect description for what Maria Hull does with her art, not to mention what she has done with her life.
An MICU nurse at UAB Hospital for more than 30 years, Maria retired, trading that high stress environment for the beauty and tranquility of lake life. She and husband, Tommy, moved from Trussville area to Logan Martin Lake in Cropwell on Treasure Island.
Living on the water inspired her, and her creativity began to thrive. For years, she has put her skillful hand to transforming old into new – each piece a work of art. No two piece are alike.
A collection of bird feeders she has made
She takes vintage stone, metal beads and crystals to create her jewelry designs. Vintage beads and pendants may become a cross. A utility meter becomes a whimsical piece of yard art, using antique doorknobs for the eyes and a brass hose nozzle for the nose. In Maria’s realm of creativity, a bird cage becomes the housing for a vintage lamp, a piece she treasures because it belonged to her late sister, Demetra.
“When I was able to retire, I had more time to create and have fun with it,” she says. A collector of antiques and vintage jewelry, she took her mother’s costume pearl necklace and added one of her own wire art crosses to that piece. Later, she started making crosses from beads, too. “I inherited all my mom’s old costume jewelry. I love having crosses and being able to wear something of my mom’s. I like revitalizing what I have so I can enjoy it.”
Her crosses have complete symmetry, and the wire is tightly wound around each piece. She collects antique beads, copper, brass, natural stones and crystals from around the world, dating as far back as the Roaring 20s. “Some of my vintage beads came from a woman on the West Coast whose 90-year-old mother had collected them and from a local designer,” she says.
Sheformed Treasure Island Wire Art Designs LLC, and for several years had booths in antique malls around Birmingham and Talladega. Some of her pieces were sold in the gift shop at the Birmingham Museum of Art, too. She retired from that career, too.
At home on the lake,her art and creativity surround you. The beauty of her plants serve as accent pieces. “I love my gardens,” she said, referring to the colorful array of plants and flowers interspersing God’s handiwork with her own – a bottle tree, statues, birdhouses and benches – along the winding pathways she created.
“I don’t like destroying anything,” Maria says. One of Tommy’s old boots became a birdhouse, and she fashioned a bird feeder from a copper piece, metal, wire and glass that glistens in the sunlight.
A necklace with cross holds special meaning
Cedar boards from their home’s original 1960s boathouse serve as the top of a window treatment where a collection of vintage and antique teapots rest. Old wooden legs from a table salvaged from an old farmhouse form the sides of the window treatment. “I’ve learned not to ask, ‘What the heck are you going to do with that?’” says Tommy of her odd finds.
Her love of crosses led her to turn a hallway into a Cross Wall, where dozens of bejeweled crosses of various sizes hang along the top half. She painted the wall to look like natural bricks, adding flowers and planters to create an Old World appearance. “I used plaster and concrete, then mixed acrylics with other paints for the design,” she says.
Maria has always been fascinated with faces and hands and has incorporated them in art pieces throughout the house. She made “Treasure Island Girls” with faces made of flattened silverplated spoons, wire for the hair, painted bodies and studded beads for accents.
“My whole purpose in all of my art is to bring life back to forgotten objects,” she says. “Where most people see an elongated piece of wood, for example, I might see a fish made of driftwood from the lake.” She considers it a privilege to work from her wooden kitchen table or back porch, because they overlook their pier and the water.
She is passing her legacy on to her three granddaughters — Kate, 10, Reese, 12, and Maci, 15. They have taken an interest in jewelry making, and she hopes they might follow in her footsteps.
The philosophy that guides her? “Enjoy each day, repurpose, save the planet, create and most of all, have fun.”
Artisans throughout the Southeast, laden with wares ranging from handmade mustache cups to molasses, are heading to Gadsden this spring for a favorite, southern tradition – Art on the Rocks at Noccalula Falls May 4-5.
This semi-annual event is a celebration of beautifully created, handmade arts and crafts of pottery, paintings, jewelry, jams, jellies, candles, soaps, dream catchers, crochet, metal works, wood carvings, and, well, rocks.
Yes, actual art on actual rocks!
Crowds from all over keep returning to Art on the Rocks
“That’s right,” said Laura Gladden, park administrative assistant and event coordinator. “One of our vendors gets large rocks and paints very detailed delicate pictures on them. They’re beautiful. I have one in my house.”
According to Gladden, products offered during the two-day event are as individual as the vendors themselves. “We have a gentleman who paints really big pieces of artwork – so big, that people can actually put it on the side of a barn. Another one works in 3-D art.
When she talks about paintings, she notes that each artist has his or her own unique style. “One person will paint only animals. Beautiful paintings of animals. Another paints only landscapes with colors that pop out at you.”
Gladden has been with Art on the Rocks in its current incarnation since 2019. That’s the year the event returned to the park, after about a 25-year hiatus.
Long time vendor and event participant, Tina Pendley, who, along with her husband David, owns Sweet Tea Pottery, was instrumental in bringing Art on the Rocks back to Gadsden and Noccalula Falls.
Sweet Tea draws its name from its roots. “We wanted something that clearly said the South and what is more southern than sweet tea?,” she asked.
She recalls the historic roots of the festival as well. The event actually got its start back in 1958 as a project of the Gadsden Women’s Club and art-loving member, Mrs. Frank (Merci) Stowers.
Visitors browse the many vendor stalls at the Falls
“Mrs. Stowers, loved to travel,” said Pendley, “and she loved art. After attending an outdoor event in Texas, she brought the idea to the women’s club about having an outdoor art exhibit. The members loved the idea.”
So, she continued, “they started the planning in January, and held the first Art on the Rocks on May 18, 1958. It was a huge success and continued to be successful for 25 years. Eventually, it shut down for about 25 years.”
At some point during the event’s early history, it had come under sponsorship of the Gadsden Art Association, of which the Pendleys were members. She remembers it was at one of the organization’s 2018 meetings when the topic of Art on the Rocks resurfaced.
“We were talking about a fundraiser,” said Pendley, “and I asked the question had they ever considered bringing back Art on the Rocks, and they had not, but they said they would consider it if I would get some information.”
That go-ahead was all Pendley needed to get the ball rolling. She discovered that Noccalula Falls officials would “love” to have an arts and crafts show but didn’t know how to get vendors.
Noccalula Falls is the perfect setting for Art on the Rocks
It was a perfect match. The Pendleys knew how to get vendors because they worked these events with their pottery, but they didn’t know how to set up the park. It was the proverbial marriage made in heaven.
“I met with Christina Richardson (supervisor, Noccalula Falls),” said Pendley. “I knew if we worked together, we could make this happen. She said we’ve got a great crew here at the Falls, and we can make it work. So, I went back to the Art Association and brought back a lot of information about how we can work together with Noccalula Falls.”
And they voted to return Art on the Rocks to its former home at Noccalula.
“It’s just been a great success,” she added. “We’ve gone from having just one show a year to two shows. It’s been a great event to add to the community.”
Gladden agrees. “I love it. It’s my favorite event to work up here. It’s really got a great energy and vibe from not only the people attending but also from all our vendors. I’ve heard many of them say it’s their favorite show to work.
For Pendley, the biggest drawing card for folks to attend Art on the Rocks is the venue itself. “It’s beautiful here. We’ve got not only the waterfall but the green spaces as well. And there’s something for everybody from the train rides to the petting zoo.”
And yes, there will be plenty of food said Gladden. Vendors will serve everything from blooming onions to funnel cakes and everything in between.
Admission is $8 for adults and $6 for kids/seniors/military. Park season passes will be accepted. Pets are welcome everywhere but near the animal habitat. Vendors may register through April 15.
Local artist adds splash of color to Coosa River Community
Story by Roxann Edsall Photos by Richard Rybka
It’s not unusual to see postage stamps celebrating art and history, but the city of Riverside has taken the celebration to a new level. Even their post office building is a piece of art, one that invites visitors to picture themselves enjoying what the city has to offer.
As the first hints of summer weather invited visitors to the lake, local artist Penny Arnold put the finishing touches on a mural that welcomes both visitors and residents to the sleepy town on the banks of Logan Martin Lake. On Highway 57, just past the fire station and City Hall, you’ll see the 40-foot mural covering the exterior side wall of the post office.
The building, which used to be a grocery store, has served as the post office since the impounding of the lake in 1964. Originally owned by former mayor W.A. “Bill” Coleman, the largely brick structure also houses Local Sister, a home décor store operated by his great granddaughter, Maddie Cochran.
Coleman’s daughter and Maddie’s grandmother, Cynthia Coleman Cochran, now owns the building and approves of the facelift the historic building has received. “I was worried at first about the bright colors,” said Cochran. “But I really like it. I think it gives us something else interesting in Riverside. And it’s fun for people to take pictures by it.”
Penny shows off an osprey in the mural
The distinctive railroad truss bridge is the crown jewel of the panorama adorning the building’s facade. The iconic bridge was built in 1927 and was modified to accommodate the creation of the lake. It is a central part of the history of Riverside, a community that needed the railroad to support the sawmill and logging industry that drove the town’s economy in its early days.
Celebrating that landmark and the surrounding beauty of the lake is central to the goals established by the Riverside Beautification Organization (RBO), which commissioned the mural. The RBO funded the project with grant money from a local business, Charity Steel, which gives a percentage of their profits each year to a local 501(c)3 organization.
RBO President Julie Pounders says the mural is part of their mission to spruce up the city. “We’ve wanted to do a mural for a long time,” she says, adding that she is already looking for a location to add another one in the future.
This one was over seven months in the making from start date to completion. Since paint doesn’t dry well in cold weather, Arnold wasn’t able to do much in the colder months. She says the cumulative time spent on the project was about four weeks.
Arnold is a former English teacher turned art teacher, who now teaches art part time at Duran Junior High School. She has worked with stained glass, mosaic, drawing and sculpture, primarily, but had not done a mural before. She had already been refining her skills in painting by taking classes by noted local artist Nettie Bean. When she was offered the chance to paint the mural, she jumped at it. Her first step was researching the kind of paint to use on the primarily brick façade.
Acrylic masonry paint was the medium she settled on. Application was by paintbrushes and bunched up plastic bags for texture. She added a paint sprayer to her tool belt to blend the sky colors. Safety tools included a stepladder for the higher reaches and an umbrella for sun protection.
“Painting is so many layers,” Arnold explained. “We wanted it to be bold, bright and colorful. When we started, it was just swaths of color and people wondered what we were doing. As it started coming together, people began stopping to tell me how much they loved it.
Riverside’s iconic railroad bridge
“Do you know how tough it is to paint straight lines on brick?,” Arnold added. “It was a challenge in painting the railroad bridge because bricks are not a flat surface.”
In addition to the railroad bridge, the landscape art includes fishermen and kayakers, a nod to the leisure activities and tournaments popular in the area. Large, white American Lotus flowers, native to the ponds in nearby Riverside Park, are also featured in the painting. Arnold included sunset colors in the sky to capture the beauty of evening on the lake. She admits to having a bit of trouble with the osprey. “At first, it didn’t look quite right,” she said. “Julie, the RBO president, knows a lot about birds and was able to give me suggestions that helped bring it around.”
Arnold had some friends help, too. When she was initially covering the building with large areas of color, she invited friends from her church, Pell City First United Methodist, whom she called the “Joy and Color Brigade,” to come and paint the base layers.
The colorful mural has certainly given Riverside residents another reason to be proud of their city. According to Riverside Post Office employee Honey Waters, people come to her window frequently to give compliments about it. “A lot of people seem to like it. In fact,” she added, “just a couple of days ago, I watched a group of people stop and take their picture by it.”
Arnold hopes she will be able to do more murals in and around the area. “It’s given me so much joy to see the happiness it brings people in the community when they drive by. Every community deserves to have something that encourages pride in their city.” The artist has certainly delivered that.
